Prenova celostne grafične podobe »Studio Alp«

diplomsko delo

Valentina Teršek (Author), Matej Koren (Mentor)

Abstract

Namen diplomskega dela je predstaviti preoblikovanje celostne grafične podobe podjetja. V uvodnem delu sta seznanitev s teoretičnim ozadjem oblikovanja in preučitev procesa oblikovalskega razmišljanja. V glavnem delu so predstavljeni celostna grafična podoba in njeni elementi ter se analizira stari CGP in ugotovijo njegove pomanjkljivosti. V praktičnem delu se prikaže ustvarjanje nove identitete. Prenovljena CGP nadaljuje zgodbo stare korporativne identitete, vendar je vizualno nadgrajena, bolje predstavlja dejavnosti zavoda in je uporabniku prijaznejša. Ob koncu dela je predstavljen postopek oblikovanja novega logotipa, tiskovin, promocijskega gradiva in spletne strani.

Keywords

grafično oblikovanje;celostna grafična podoba;logotip;diplomske naloge;

Data

Language:	Slovenian
Year of publishing:	2022
Typology:	2.11 - Undergraduate Thesis
Organization:	UM FERI - Faculty of Electrical Engineering and Computer Science
Publisher:	[V. Teršek]
UDC:	659.122/.126(043.2)
COBISS:	134294787
Views:	36
Downloads:	9
Average score:	0 (0 votes)
Metadata:

Other data

Secondary language:	English
Secondary title:	»Studio Alp« Corporate Identity Renovation
Secondary abstract:	The purpose of this diploma thesis is to present the redesign of the company’s corporate identity (CI). The introductory part introduces the theoretical background of design and examines the design thinking process. The main part presents the overall graphic design and its elements, and analyzes the old CI and identifies its shortcomings. The practical part shows how to create a new identity. The redesigned CI continues the story of the old corporate identity, but is visually upgraded, better represents the institute's activities and is more user-friendly. At the end of the thesis, the process of designing the new logo, printed materials, promotional material and website is presented.
Secondary keywords:	graphic design;corporate identity;logo;
Type (COBISS):	Bachelor thesis/paper
Thesis comment:	Univ. v Mariboru, Fak. za elektrotehniko, računalništvo in informatiko, Medijske komunikacije
Pages:	1 spletni vir (1 datoteka PDF (X, 3114 f.))
ID:	16196930