Popularna kultura in regresivni populizem

Abstract

Družbe se tako na individualni kot na kolektivni ravni nenehno presojajo skozi lastne elite. Medijski diskurz "celebrifikacije" in vseprisotno lokalno kulturo slavnežev razumem kot pomemben legitimacijski narativ in enega od ključnih prispevkov k postsocialističnemu neoliberalnemu konsenzu. Članek se ukvarja z reprezentacijo Melanije Trump v slovenskih medijih in na podlagi empiričnega materiala analizira prepletenost diskurza slavnih oseb v komercialni popularni kulturi z regresivnim populizmom. Analiza ugotavlja, da zvezdništvo predstavlja pomembno diskurzivno prakso legitimiranja obstoječih razrednih razmerij in redistribucije javnega bogastva v postsocializmu, ki ga je kot del kulturnega repertoarja "protonacionalnega" sentimenta mogoče organizirati v podporo desničarskega populizma

Keywords

regresivni populizem;neoliberalizem;populizem;politični diskurz;postsocializem;spletna družbena omrežja;slavnost;celebrifikacija;Trump;Melania;1970-;Množični mediji;Slavni ljudje v medijih;

Data

Language:	Slovenian
Year of publishing:	2021
Typology:	1.01 - Original Scientific Article
Organization:	UL FDV - Faculty of Social Sciences
UDC:	070(497.4):329:929Trump M.
COBISS:	70852355
ISSN:	0040-3598
Views:	31
Downloads:	0
Average score:	0 (0 votes)
Metadata:

Other data

Secondary language:	English
Secondary title:	Popular culture and regressive populism
Secondary abstract:	On both the individual and collective levels, society has a constant tendency to observe itself through elites. I understand the practice of celebrification and the ubiquity of local celebrity culture as an important justification narrative that plays a vital role in the post-socialist neoliberal consensus. This analysis addresses the way Melania Trump is popularly represented in Slovenian media and argues that this involves the entanglement of celebrity discourse and practice of celebrification in commercial media culture with regressive populism. The celebrity discourse is an important discursive practice in the legitimation of the existing class relations and redistribution of public wealth after socialism. As a cultural repertoire of "proto-national" sentiments, it can be organised to support right-wing populism
Secondary keywords:	regressive populism;class;neoliberalism;populism;political discourse;postsocialism;online social networks;celebrity;Mass media;Celebrities in mass media;
Pages:	str. 428-446, 492-493
Volume:	ǂLetn. ǂ58
Issue:	ǂšt. ǂ2
Chronology:	apr.-jun. 2021
DOI:	10.51936/tip.58.2.428-446
ID:	16199018