Mediji in spontani nacionalizem

primer Melanie Trump

Maruša Pušnik (Author), Dejan Jontes (Author)

Abstract

Članek analizira reprezentacije Melanie Trump v slovenskih tiskanih medijih in raziskuje, kako je bil v prispevkih o Melanii Trump konstruiran spontani nacionalizem, ta pa je bil v medijih povezan s promocijo slovenske nacije prek Melanie kot blagovne znamke. Moč nacionalnih vezi, idej in tradicije je namreč vzdrževana in redistribuirana prek medijev in popularne kulture, zato avtorja v nasprotju z literaturo s tega področja, ki medije večinoma obravnava le kot mediatorje, v članku tudi kritično naslavljata vprašanje vloge medijev v procesu znamčenja nacije in jih obravnavata kot neodvisne akterje. Avtorja analizirata 594 prispevkov o Melanii Trump, objavljenih v slovenskih tiskanih medijih v obdobju treh mesecev v letih 2016 in 2017. Analiza tiskanih medijev v Sloveniji je pokazala, da številne in ponavljajoče se medijske reprezentacije "Melanie" potiskajo slovenski nacionalizem v komercialni kontekst in posledično transformirajo nacijo v blago

Keywords

medijski diskurz;komodifikacija;prva dama;nacionalizem;znamčenje;Trump;Melania;1970-;Množični mediji;Nacionalizem;

Data

Language:	Slovenian
Year of publishing:	2021
Typology:	1.01 - Original Scientific Article
Organization:	UL FDV - Faculty of Social Sciences
UDC:	07(497.4):323.1:929Trump M.
COBISS:	70869251
ISSN:	0040-3598
Views:	33
Downloads:	10
Average score:	0 (0 votes)
Metadata:

Other data

Secondary language:	English
Secondary title:	Media and spontaneous nationalism
Secondary abstract:	The article analyses representations of Melania Trump in Slovenian print media and investigates how spontaneous nationalism was constructed in articles about Melania Trump, which in the media was related to promotion of the Slovenian nation by presenting Melania as a brand. The power of national ties, ideas and tradition is maintained and redistributed through the media and popular culture and this leads the authors, unlike the literature in this field that mostly treats the media only as mediators, to also critically address the role played by the media as independent agents in this process of branding the nation. The authors analyse 594 articles about Melania Trump published in Slovenian print media over a period of 3 months in 2016 and 2017. The mentioned analysis showed that the many, recurring media representations of "Melania" have pushed Slovenian nationalism into a commercial context and thereby transformed the nation into a commodity
Secondary keywords:	media discourse;nation branding;First Lady;nationalism;branding;commodification;Mass media;Nationalism;
Type (COBISS):	Article
Pages:	str. 464-480, 493-494
Volume:	ǂLetn. ǂ58
Issue:	ǂšt. ǂ2
Chronology:	apr.-jun. 2021
DOI:	10.51936/tip.58.2.464-480
ID:	16199019