Celostna grafična podoba "Sweet Peak"

diplomsko delo

Neža Sešel (Author), Matej Koren (Mentor)

Abstract

Celostna grafična podoba je ključni del podjetja. Omogoča učinkovito komuniciranje s potrošniki, predstavljanje blagovne znamke in trženje. V diplomskem delu smo obravnavali namen in funkcijo celostne grafične podobe, njenih elementov in kako se uporablja na spletni platformi Instagram. Prav tako smo analizirali celostne grafične podobe podjetij, ki delujejo na področju slaščičarstva. V praktičnem delu je predstavljen proces ustvarjanja in aplikacije celostne grafične podobe spletne slaščičarne.

Keywords

grafično oblikovanje;celostna grafična podoba;logotip;barve;tipografija;diplomske naloge;

Data

Language:	Slovenian
Year of publishing:	2022
Typology:	2.11 - Undergraduate Thesis
Organization:	UM FERI - Faculty of Electrical Engineering and Computer Science
Publisher:	[N. Sešel]
UDC:	659.122/.126(043.2)
COBISS:	134110723
Views:	38
Downloads:	14
Average score:	0 (0 votes)
Metadata:

Other data

Secondary language:	English
Secondary title:	Corporate identity "Sweet Peak"
Secondary abstract:	Corporate identity is a key part of any company. It enables effective communication with consumers, brand presentation, and marketing. In this diploma, we discussed the purpose and function of the corporate identity, its elements, and how it is used on the Instagram online platform. We analysed the corporate identities of companies operating in the field of confectionery. In the practical part, we went through the process of creating and applying the corporate identity of an online pastry shop.
Secondary keywords:	graphic design;corporate identity;logotype;colours;typography;
Type (COBISS):	Bachelor thesis/paper
Thesis comment:	Univ. v Mariboru, Fak. za elektrotehniko, računalništvo in informatiko, Medijske komunikacije
Pages:	1 spletni vir (1 datoteka PDF (VIII, 43 f.))
ID:	16240283