Poslovni načrt za uvedbo novega produkta

diplomsko delo visokošolskega strokovnega študija Informatika v organizaciji in managementu

Selvedin Duraković (Author), Vida Kampuš Trop (Mentor)

Abstract

V diplomski nalogi smo predstavili poslovni načrt za uvedbo novega projekta oz. produkta pri podjetju DASE, poslovne storitve, d.o.o. Tako smo predstavili vsa ključna poglavja poslovnega načrta, ki so pomembna za odločitev o nadaljnjem razvoju projekta, ki smo ga v tem poslovnem načrtu poimenovali »e-kupon«. »E-kupon« je v osnovi spletni portal, ki deluje na osnovi spletne trgovine in ponuja uporabnikom ugodne nakupe različnih storitev ter produktov po ugodnih cenah, tj. z 40–70 % popustom v primerjavi z redno ceno. Z izdelavo poslovnega načrta smo tako potrdili postavljene hipoteze ter ugotovili, da produkt ima potencial na trgu, možnost širitve v tujino oz. poslovanja zunaj Slovenije ter da bo ob vsem tem začel prinašati dobiček že po prvih mesecih poslovanja, vložena sredstva pa povrnil v obdobju enega leta. Na podlagi poslovnega načrta smo se tako odločili, da bomo začeli z realizacijo v letu 2012 in tako uvedli storitev »e-kupon« v poslovanje podjetaj DASE d.o.o.

Keywords

poslovni načrt;projekt;spletna trgovina;

Data

Language:	Slovenian
Year of publishing:	2012
Source:	Kranj
Typology:	2.11 - Undergraduate Thesis
Organization:	UM FOV - Faculty of Organizational Sciences
Publisher:	[S. Duraković]
UDC:	005.5
COBISS:	7047699
Views:	1846
Downloads:	194
Average score:	0 (0 votes)
Metadata:

Other data

Secondary language:	English
Secondary title:	BUSINESS PLAN TO INTRODUCE A NEW PRODUCT
Secondary abstract:	In this thesis we presented a business plan for the introduction of a new project in the company of Dase Business Services, Ltd. We present all essential parts of a business plan relevant to the decision on the further development of the project, which we in this business plan called "e-koupon." "E-koupon" is basically a web portal that is based on an online store, offering customers attractive prices for various services and products at affordable prices, with a 40-70% discount compared to regular price. By writing a business plan we also confirm our hypothesis and find that the product has a potential market and the possibility of expanding abroad. Product being profitable within the first few months of operation, the funds invested will repay within one year. Based on the business plan we decided that we will begin realizing this project in 2012 and introduce a service call "e-koupon" in the company DASE Ltd.
Secondary keywords:	• business plan • project • Dase d.o.o. • online store • intervention;
URN:	URN:SI:UM:
Type (COBISS):	Undergraduate thesis
Thesis comment:	Univ. v Mariboru, Fak. za organizacijske vede
Pages:	49 f.
Keywords (UDC):	science and knowledge;organization;computer science;information;documentation;librarianship;institutions;publications;znanost in znanje;organizacije;informacije;dokumentacija;bibliotekarstvo;institucije;publikacije;prolegomena;fundamentals of knowledge and culture;propaedeutics;prolegomena;splošne osnove znanosti in kulture;management;menedžment;management operations;direction;postopki menedžmenta;usmeritev;
ID:	16286