Trženje storitev in dogodkov za otroke v Planetu Tuš Kranj

diplomsko delo univerzitetnega študija Organizacija in management kadrovskih in izobraževalnih sistemov

Mojca Ahačič (Author), Polona Šprajc (Mentor)

Abstract

V diplomski nalogi bomo v uvodnem delu teoretično obravnavali trženje dogodkov in storitev po različnih avtorjih. Predstavili bomo koncept Planetov Tuš po Sloveniji ter njihovo vizijo. Nekaj besed bomo namenili otroški igralnici Oslarija, nadaljevali pa bomo s konkretnim opisom dogodkov in storitev, ki se za otroke izvajajo v Planetu Tuš Kranj. Osredotočili se bomo na praznovanja otroških rojstnih dni, ki potekajo v otroški igralnici Oslarija. V okviru empiričnega dela si bomo pogledali kakšna je statistika števila rojstnih dni ter število otrok, ki pride k njim v brezplačno varstvo. Pogledali si bomo tudi, kako oglaševanje vpliva na število praznovanj, od česa je odvisno zadovoljstvo staršev in otrok ter kako je z obiskanostjo in s poznavanjem dogodkov v Planetu Tuš Kranj.

Keywords

trženje dogodkov;trženje storitev;praznovanje otroških rojstnih dni;

Data

Language:	Slovenian
Year of publishing:	2012
Source:	Kranj
Typology:	2.11 - Undergraduate Thesis
Organization:	UM FOV - Faculty of Organizational Sciences
Publisher:	[M. Ahačič]
UDC:	339.138
COBISS:	7048979
Views:	1495
Downloads:	178
Average score:	0 (0 votes)
Metadata:

Other data

Secondary language:	English
Secondary title:	MARKETING OF SERVICES AND EVENTS FOR CHILDREN IN PLANET TUŠ KRANJ
Secondary abstract:	In this thesis we theoretically discuss the introductory part of marketing of events and services by different authors. We will introduce the concept of Planet Tuš complexes in Slovenia and their vision. We will shortly describe children's playroom Oslarija, then we will continue with a concrete description of events and services for children in Planet Tuš Kranj complex. We will focus on celebrating children's birthdays, which take place in the playroom Oslarija. The empirical work will focus on identifying statistics from numbers of birthdays and free children care, how advertising affects the number of celebrations, what criteria matters with parents and children satisfaction and also attendance and awareness of events for children in Planet Tuš Kranj main hall.
Secondary keywords:	marketing of services;marketing of events;celebrating children’s birthdays;
URN:	URN:SI:UM:
Type (COBISS):	Bachelor thesis/paper
Thesis comment:	Univ. v Mariboru, Fak. za organizacijske vede
Pages:	36 f.
Keywords (UDC):	social sciences;družbene vede;economics;economic science;ekonomija;ekonomske vede;trade;commerce;international economic relations;world economy;trgovina;tržišče;marketing;general questions of trade and commerce;market;splošna vprašanja o trgovanju in trgovini;
ID:	16296