diplomsko delo
Maša Peklenik (Author), Iztok Podbregar (Mentor)

Abstract

Diplomsko delo obsega temo managementa in reorganizacije procesov v športni organizaciji zaradi vpliva pandemije covid-19 na njeno delovanje. Leta 2019 je bila po svetu razglašena pandemija, saj se je na Kitajskem razširil nov koronavirus, imenovan SARS-CoV-2. Zaradi izjemno hitrega širjenja novega virusa in njegovih smrtno nevarnih simptomov so se zrušili zdravstveni sistemi, ukrepi za preprečitev širjenja virusa pa so močno vplivali na celotno gospodarstvo v državi. V prvem delu diplomskega dela smo predstavili teoretične značilnosti delovanja podjetja s poudarkom na športnem managementu na področju športnih organizacij. Prvi del zajema teoretično osnovo vseh področji, ki so predmet raziskave, opravljene v Plesnem klubu (PK) Bolero Ljubljana. V drugem delu smo opravili intervju z vodjo managementa v PK Bolero, ki je prav tako tudi trenerka tekmovalne selekcije. Opravljena sta bila tudi analiza in pregled internih poročil na področju trženja in finančnih poročil ter pregled baze prisotnosti plesalcev na treningih pred in med časom pandemije covid-19. V tretjem sklopu diplomskega dela pa smo na podlagi opravljene raziskave zapisali svoje ugotovitve in si odgovorili na zastavljena raziskovalna vprašanja. Prva ugotovitev se nanaša na celotno spremembo delovanja in izvajanja storitev plesnega kluba, ki je bila zaradi nepredvidljivih ter spremenljivih okoliščin potrebna in s katero so omilili, ne pa preprečili posledice kriznega stanja v organizaciji. Druga ugotovitev se nanaša na nove procese v marketingu in managementu plesne šole in kluba, ki so se v organizaciji razvili kot posledica učinkovitega strateškega načrtovanja in se izkazali za učinkovite ter se bodo obdržali tudi v prihodnje. Tretja ugotovitev pa se nanaša na motivacijo in telesno zmogljivost športnih trenerjev in tekmovalnih plesalcev, ki se je v času spremenjenega izvajanja storitev vidno poslabšala.  

Keywords

management;proces;strategija;šport;organizacija;

Data

Language: Slovenian
Year of publishing:
Typology: 2.11 - Undergraduate Thesis
Organization: UM FOV - Faculty of Organizational Sciences
Publisher: [M. Peklenik]
UDC: 005
COBISS: 129360899 Link will open in a new window
Views: 4
Downloads: 0
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Other data

Secondary language: English
Secondary title: The impact and process reorganization in sports organization pk bolero due to global pandemic
Secondary abstract: The thesis addresses the sports association's management and reorganization of processes due to the impact of the COVID-19 pandemic. In 2019, a pandemic was declared worldwide as a new coronavirus called SARS-CoV-2 spread in China. The extremely rapid spread of the new virus and its dangerous consequences led to the collapse of health systems. The measures taken to prevent the spread of the virus had a significant impact on the country's economy. The first part of the thesis presents the theoretical characteristics of the company's operations, focusing on sports management in sports organizations. The first part also covers the theoretical basis of all research areas. Research was carried out at the Bolero Ljubljana Dance Club. In the second part, we interviewed the head of management at Bolero Ljubljana Dance Club, who is also a competitive team coach. We have undertaken the analysis and review of internal marketing reports, financial reports, and dancers' attendance at training sessions before and during the COVID-19 pandemic. In the third part of the thesis, we present our findings and answer the research questions. The first finding relates to the overall change in the dance club’s operation and service delivery, which was necessitated by unpredictable and changing circumstances. The change mitigated the effects of the crisis in the organization but failed to prevent it. The second finding relates to the new processes developed in the marketing and management of the dance school and club. They will be maintained in the future, as they have proven to be effective in marketing and result from effective strategic planning. The third finding relates to the motivation and physical performance of sports coaches and competitive dancers, which have visibly deteriorated during the period of changed service delivery.
Secondary keywords: Covid-19;Športna društva;Upravljanje;Univerzitetna in visokošolska dela;
Type (COBISS): Bachelor thesis/paper
Thesis comment: Univ. v Mariboru, Fak. za organizacijske vede
Pages: VIII, 42 f.
ID: 16310482