Študija projekta pridobivanja finančnih sredstev za športnika X

diplomsko delo

Miha Majhenič (Author), Igor Vrečko (Mentor)

Abstract

Razvijanje športnikov in njihova pot do uspeha je bila že od nekdaj povezana s številnimi stroški. Veliko potencialnih športnikov lahko ostane praznih rok ali pa jim preboj med najboljše športnike sveta preprosto ne uspe zaradi prevelikih finančnih stroškov. Na drugi strani pa imamo podjetja, ki se za svoj način oglaševanja vedno pogosteje poslužujejo različnih oblik sponzoriranja dogodkov, umetnikov, športnikov in podobno. V diplomski nalogi smo se tako odločili napisati projekt pridobivanja finančnih sredstev za športnika X, ki tekmuje v golfu, ima velik potencial za uspeh in mu primanjkuje sredstev za pokrivanje stroškov sezone. Ugotovili smo, da se, kljub povečanju sponzoriranja športnikov, še zmeraj pozablja na mladince, ki sredstva za uspeh dejansko potrebujejo. V nalogi smo podrobneje preučili, kdo so lahko njegovi potencialni sponzorji in pripravili plan njegovega razvoja skozi faze projekta. Znotraj plana smo podrobneje predstavili igralca, opisali njegove prednosti in slabosti, predstavili njegove cilje, hkrati pa naredili tudi finančni plan vseh stroškov in prihodkov znotraj samega projekta, kjer se jasno vidi, kje je točka preloma in zakaj bi se podjetju izplačalo na to gledati kot investicijo.

Keywords

projektni management;projekti;sponzoriranje;šport;golf;

Data

Language:	Slovenian
Year of publishing:	2022
Typology:	2.11 - Undergraduate Thesis
Organization:	UM EPF - Faculty of Economics and Business
Publisher:	M. Majhenič
UDC:	005.8
COBISS:	128876035
Views:	9
Downloads:	0
Average score:	0 (0 votes)
Metadata:

Other data

Secondary language:	English
Secondary title:	Study of a project for obtaining financial resources for an athlete X
Secondary abstract:	The development of athletes and their path to success has always been associated with many costs. Many potential athletes may be left empty-handed or simply fail to break into the world's best athletes due to excessive financial costs. On the other hand, we have companies that are increasingly using different forms of sponsoring events, artists, athletes, etc. in their diploma thesis, so we decided to write a project to obtain financial resources for athlete X, who competes in golf, has great potential for success and lacks the funds to cover the costs of the season. We found that, despite the increase in sponsorship of athletes, young people who actually need funds for success are still being forgotten. In the assignment, we studied in more detail who could be its potential sponsors and prepared a plan for its development through the phases of the project. Within the plan, we presented the player in more detail, described his strengths and weaknesses, presented his goals, and at the same time made a financial plan of all costs and revenues within the project itself, where you can clearly see where the breaking point is and why it would be worthwhile for the company to look at it as an investment.
Secondary keywords:	golf;athlete development;player X;sponsorship;break-even point;project;project management.;
Type (COBISS):	Bachelor thesis/paper
Thesis comment:	Univ. v Mariboru, Ekonomsko-poslovna fak.
Pages:	III, 37 str,
ID:	16313204