diplomsko delo
Nejc Kovačič (Author), Alenka Baggia (Mentor), Marko Urh (Co-mentor)

Abstract

Digitalna prisotnost ima vedno večji pomen na uspeh podjetja. Brez lastne spletne strani in računov na družbenih omrežjih podjetje za svet tako rekoč ne obstaja. V okviru diplomskega dela smo se zato odločili izdelati spletno stran za novo ustanovljen oblikovalski studio. Raziskali smo trg platform za upravljanje spletnih strani in opredelili večkriterijski odločitveni model za izbiro najprimernejše platforme. Na podlagi ugotovitev smo izbrali platformo, ki je najbolj ustrezala postavljenim kriterijem, in s pomočjo naročnika ustvarili spletno stran, primerno za oblikovalski studio. Sledila je optimizacija spletne strani. Pri tem smo si pomagali s številnimi že vgrajenimi in zunanjimi orodji za analizo stanja strani. V okviru zunanje optimizacije in s ciljem povečanja digitalne prisotnosti smo ustvarili račune na družbenih omrežjih, kjer bo naročnik lahko objavljal novosti in na ta način posredno povečal obisk svoje spletne strani. Naročnik je zadovoljen z izdelano spletno stranjo, analize pa so pokazale, da je spletna stran zadovoljivo optimizirana za spletne iskalnike.

Keywords

spletna stran;sistem za upravljanje spletne strani;oblikovalski studio;optimizacija spletne strani;

Data

Language: Slovenian
Year of publishing:
Typology: 2.11 - Undergraduate Thesis
Organization: UM FOV - Faculty of Organizational Sciences
Publisher: [N. Kovačič]
UDC: 004.738.5
COBISS: 131206659 Link will open in a new window
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Downloads: 1
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Other data

Secondary language: English
Secondary title: Development and optimization of a design studio website
Secondary abstract: Digital presence is increasingly important to a company's success. Without its website and social media accounts, a business is virtually non-existent. As part of our thesis, we created a website for a newly established design studio. We researched the market of website management platforms and defined a multi-criteria decision model for selecting the most suitable platform. Based on the results, we selected the platform that best met the defined criteria and, with the client's help, created a website suitable for a design studio. This was followed by the optimization of the website. Several build-in and external tools for analyzing the state of the website were used in the process of search engine optimization. As part of the external optimization and to increase the digital presence, we created accounts on social networks where the client can post news and thus indirectly increase the number of visits to their website. The client is satisfied with the website and the analyses have shown that the website is satisfactorily optimized for search engines.
Secondary keywords: Spletna mesta;Univerzitetna in visokošolska dela;
Type (COBISS): Bachelor thesis/paper
Thesis comment: Univ. v Mariboru, Fak. za organizacijske vede
Pages: VI, 49 f.
ID: 16340555