Marketing v turizmu na primeru Bleda

diplomsko delo univerzitetnega študija Organizacija in management kadrovskih in izobraževalnih sistemov

Ana Zupan (Author), Polona Šprajc (Mentor)

Abstract

V diplomskem delu pišemo o marketingu v turizmu na primeru Bleda. V uvodnem delu predstavimo problem, namene in cilje, predpostavke in omejitve, metode dela in naša raziskovalna vprašanja. Nadaljujemo s teoretičnim delom, v katerem opišemo osnove marketinga v turizmu, razložimo marketinški splet za storitve in povemo nekaj splošnega o turizmu. Na kratko predstavimo turistično destinacijo Bled, njegove osnovne podatke, podatke o prihodih in nočitvah gostov za pretekla leta, za hip se vrnemo v začetke blejskega turizma, opišemo glavna turistična dogajanja od prvega obdobja turizma na Bledu pa vse do danes in predstavimo glavne turistične atrakcije. Po Razvojnem programu občine Bled 2009 - 2020 povzamemo SWOT analizo, osredotočimo se le na dele, ki zadevajo blejski turizem. V empiričnem delu smo izvedli raziskavo o zadovoljstvu turistov na Bledu, prav tako pa smo opravili nekaj intervjujev z izbranimi akterji blejskega turizma. Rezultate ankete in intervjujev smo primerjali z zastavljenimi raziskovalnimi vprašanji in napisali sklepe in nekatere predloge za izboljšanje turizma na Bledu.

Keywords

marketing;marketinški splet;turizem;

Data

Language:	Slovenian
Year of publishing:	2012
Source:	Kranj
Typology:	2.11 - Undergraduate Thesis
Organization:	UM FOV - Faculty of Organizational Sciences
Publisher:	[A. Zupan]
UDC:	339.138
COBISS:	7073555
Views:	1974
Downloads:	368
Average score:	0 (0 votes)
Metadata:

Other data

Secondary language:	English
Secondary title:	MARKETING IN TOURISM IN THE CASE OF BLED
Secondary abstract:	In our thesis we are writing about marketing in tourism, on a case study of Bled. In the introduction we present the problem, aims and objectives, assumptions and limitations, methods of work and our research questions. Then we continue with the theoretical part in which we describe the basis of marketing in tourism, we explain the meaning of marketing mix for services and describe tourism in general. We briefly introduce tourist destination Bled, its basic information, information about guest fluctuation, the beginnings of Bled’s tourism, we describe the tourism developments from the first period of tourism in Bled until today and we present the main tourist attractions. We summarize Development program of Bled 2009-2012 SWOT analysis, focusing only on the parts concerning tourism in Bled. In the empirical part, we carried out a satisfaction survey of tourists in Bled and we have also conducted several interviews with key figures of Bled tourism. The results of the surveys and interviews were compared to the stated research questions. We wrote some conclusions and suggestions for improving tourism in Bled.
Secondary keywords:	Marketing;marketing mix;tourism;tourist destination;
URN:	URN:SI:UM:
Type (COBISS):	Bachelor thesis/paper
Thesis comment:	Univ. v Mariboru, Fak. za organizacijske vede
Pages:	71 f.
Keywords (UDC):	social sciences;družbene vede;economics;economic science;ekonomija;ekonomske vede;trade;commerce;international economic relations;world economy;trgovina;tržišče;marketing;general questions of trade and commerce;market;splošna vprašanja o trgovanju in trgovini;
ID:	16497