Komuniciranje v procesu prodaje produktov

diplomsko delo univerzitetnega študija, smer Organizacija in management delovnih sistemov

Eva Arnež (Author), Marko Ferjan (Mentor)

Abstract

Tržno komuniciranje je proces, ki je sestavljen iz sredstev, sporočil in metod, s katerimi predstavljamo glavne značilnosti izdelkov z namenom, da se porabniki čim lažje in čim hitreje odločijo za nakup. Podjetja za promocijo svojih izdelkov izbirajo različne metode komuniciranja. Med najpogostejše sodijo televizijski, radijski in spletni oglasi in komuniciranje prek elektronskih virov. Vse več podjetij pa svoje izdelke predstavlja tudi na profilih socialnih omrežij. Cilj diplomske naloge je ugotoviti, kakšna je prepoznavnost blagovne znamke 69slam, katere medije anketiranci najpogosteje uporabljajo in prek katerih medijev zasledijo največ reklamnih oglasov. Želimo pa tudi ugotoviti, kateri je tisti ključni dejavnik reklamnega oglasa, ki prepriča v nakup izdelkov.

Keywords

blagovna znamka;marketinško komuniciranje;prodajni program;

Data

Language:	Slovenian
Year of publishing:	2012
Source:	Kranj
Typology:	2.11 - Undergraduate Thesis
Organization:	UM FOV - Faculty of Organizational Sciences
Publisher:	[E. Arnež]
UDC:	005.57
COBISS:	7076371
Views:	1075
Downloads:	100
Average score:	0 (0 votes)
Metadata:

Other data

Secondary language:	English
Secondary title:	MARKETING COMMUNICATION IN SELLING PRODUCTS
Secondary abstract:	Marketing communication is a process that consists of funds, messages and methods to present the main features of products in order to make consumers more easily and quickly decide to buy. Companies choose different methodes of communication to promote their products. The most common include television, radio and online advertising and communication. More and more companies and their products is also presented on social networking profiles. Primary goal of graduation thesis is figure out how many people recognize brand 69slam on the market, which media is most commonly used and media throught which they see most advertisements. We wish also to figure out what is the key factor in advertisement to convince to buy a product.
Secondary keywords:	Brand;marketing communication;sales program;69slam products.;
URN:	URN:SI:UM:
Type (COBISS):	Undergraduate thesis
Thesis comment:	Univ. v Mariboru, Fak. za organizacijske vede
Pages:	62 f.
Keywords (UDC):	science and knowledge;organization;computer science;information;documentation;librarianship;institutions;publications;znanost in znanje;organizacije;informacije;dokumentacija;bibliotekarstvo;institucije;publikacije;prolegomena;fundamentals of knowledge and culture;propaedeutics;prolegomena;splošne osnove znanosti in kulture;management;menedžment;management operations;direction;postopki menedžmenta;usmeritev;
ID:	16506