magistrsko delo
Tina Časar (Author), Ines Kožuh (Mentor), Peter Čakš (Co-mentor)

Abstract

Mediji imajo pomembno vlogo na oblikovanje javnega mnenja in sprejemanje odločitev na volitvah. Dovzetnost za medijski vpliv je lastnost, ki jo zlahka pripišemo drugim, vendar le redko sami sebi. S preučevanjem vedenjske komponente učinka na tretjo osebo se je ukvarjalo le nekaj študij, zato so državno-zborske volitve 2022 predstavljale priložnost, da raziščemo povezavo med zaznanim učinkom na tretjo osebo in volilnim vedenjem mladih v Sloveniji. Rezultati ankete so pokazali pozitiven statistično značilen vpliv izpostavljenosti družbenim medijem na zaznani učinek na tretjo osebo. Nismo pa potrdili povezave med učinki medijskih sporočil in udeležbo na volitvah. Rezultati raziskave lahko služijo nadaljnjim raziskovanjem vpliva medijskih sporočil na volilno vedenje.

Keywords

mediji;učinki;volilno vedenje;mladi;magistrske naloge;

Data

Language: Slovenian
Year of publishing:
Typology: 2.09 - Master's Thesis
Organization: UM FERI - Faculty of Electrical Engineering and Computer Science
Publisher: [T. Časar]
UDC: 316.776.3:07(043.2)
COBISS: 144718083 Link will open in a new window
Views: 127
Downloads: 40
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Other data

Secondary language: English
Secondary title: Media Effects on Voting Behaviour among Young People in Slovenia
Secondary abstract: Media play an important role in shaping public opinion and making decisions during election. Susceptibility to the influence of media is a trait, we readily attribute to others, but rarely to ourselves. Only a few studies have focused on the behavioural component of the third person effect, therefore 2022 parliamentary elections represent an opportunity to investigate the connection between third person effect and voting behaviour among young people in Slovenia. Survey results showed a positive statistically significant effect between social media exposure and the third person effect. However, the results did not confirm the connection between the effects of media messages and participation in election. Results can serve for further research of media effect on voting behaviour.
Secondary keywords: media;effects;voting behaviour;young people;
Type (COBISS): Master's thesis/paper
Thesis comment: Univ. v Mariboru, Fak. za elektrotehniko, računalništvo in informatiko, Medijske komunikacije
Pages: 1 spletni vir (1 datoteka PDF (VII, 67 f.))
ID: 16532090
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