magistrsko delo
Miha Kamplet (Author), Andrej Lisec (Mentor), Simona Šinko (Co-mentor)

Abstract

Magistrska naloga obravnava vpliv epidemije COVID-19 na nakupovalne navade potrošnikov v Sloveniji. Zaradi ukrepov, ki so bili prisotni za zajezitev epidemije, so se posledično spremenili obratovalni časi trgovin. V obdobju najhujših ukrepov zoper epidemijo so nekatere trgovine z nenujnimi izdelki bile primorane zapreti svoja vrata. Zaradi tega so morali potrošniki zadovoljiti potrebe po določenih izdelkih na drugačen način kot prej. Na drugi strani pa so trgovci ob upoštevanju ukrepov morali najti pot, kako ljudem izdelke prodati na drugačen način. Velika večina trgovcev je svojo prodajo preusmerila na splet. S tem se je začela doba spletnega nakupovanja. V magistrski nalogi smo s pomočjo anketnega vprašalnika želeli ugotoviti, ali so se po koncu epidemije nakupovalne navade potrošnikov spremenile ali so ponovno postale enake kot prej. Rezultati anketnega vprašalnika so nam potrdili dejstvo, da so ljudje zaradi epidemije začeli določene izdelke nakupovati preko spleta in ne več v fizični trgovini. S pridobljenimi podatki smo ugotovili, da je epidemija COVID-19 vplivala na nakupovalne navade potrošnikov.

Keywords

SARS-CoV-2;epidemija;COVID-19;nakupovalne navade;potrošniki;

Data

Language: Slovenian
Year of publishing:
Typology: 2.09 - Master's Thesis
Organization: UM FL - Faculty of Logistics
Publisher: [M. Kamplet]
UDC: 339.13.021+616-036.22(043.2)
COBISS: 127819779 Link will open in a new window
Views: 1
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Other data

Secondary language: English
Secondary title: Impact of the SARS-CoV-2 epidemic (COVID 19) on consumer shopping habits
Secondary abstract: The master's thesis deals with the impact of the COVID-19 epidemic on the shopping habits of consumers in Slovenia. As a result of the measures that were in place to contain the epidemic, the operating hours of the stores changed. During the period of the worst measures against the epidemic, some shops with non-essential products were forced to close their doors. As a result, consumers had to satisfy their needs for certain products in a different way than before. On the other hand, taking into account the measures, retailers had to find a way to sell products to people in a different way. The vast majority of retailers have shifted their sales online. This marked the beginning of the era of online shopping. In the master's thesis, we wanted to find out with the help of a survey whether after the end of the epidemic the shopping habits of consumers have changed or have become the same as before. The results of the survey confirmed to us the fact that due to the epidemic, people began to buy certain products online and no longer in a physical store. With the obtained data we found that the COVID-19 epidemic affected the shopping habits of consumers.
Secondary keywords: SARS-CoV-2;epidemic;COVID-19;shopping habits;consumers;
Type (COBISS): Master's thesis/paper
Thesis comment: Univ. v Mariboru, Fak. za logistiko
Pages: XIII, 115 str.
ID: 16583847