Melita Moretti (Author), Roberto Biloslavo (Author)

Abstract

Pomen marketinške kulture za ugled podjetja

Keywords

makretinška kultura;podjetja;ugled;prepoznavnost;zadovoljstvo;konkurenčne prednosti;

Data

Language: Slovenian
Year of publishing:
Typology: 1.01 - Original Scientific Article
Organization: UP FM - Faculty of Management Koper
Publisher: Moderna organizacija
UDC: 005:339.138
COBISS: 4054231 Link will open in a new window
ISSN: 1318-5454
Parent publication: Organizacija
Views: 2972
Downloads: 30
Average score: 0 (0 votes)
Metadata: JSON JSON-RDF JSON-LD TURTLE N-TRIPLES XML RDFA MICRODATA DC-XML DC-RDF RDF

Other data

Secondary language: English
Secondary title: ǂThe ǂimportance of marketing culture and reputation for the financial successfulness of a company
URN: URN:NBN:SI
Type (COBISS): Not categorized
Pages: str. A 168-A 179
Volume: ǂLetn. ǂ44
Issue: ǂšt. ǂ5
Chronology: sep./okt. 2011
ID: 1728685