Success factors in new financial services development

Abstract

V članku proučujemo uspešnost razvoja novih finančnih storitev v odvisnosti od razvojnega procesa in vplivnih dejavnikov: trženjska sinergija, kakovost novih finančnih storitev, značilnosti trga, organizacijska kultura in znanje. Rezultati raziskave, ki smo jo izvedli na vzorcu finančnih institucij v Sloveniji, kažejo, da je uspešnost inovacijskih aktivnosti najmočneje odvisna od uvedbe novih storitev na trg in od značilnosti slovenskega finančnega trga. Za uspešnost pa so pomembni tudi dejavniki organizacijska kultura znanje in trženjska sinergija.

Keywords

inovacije;inovativnost;modeli;finančne ustanove;finance;storitve;Slovenija;

Data

Language:	English
Year of publishing:	2009
Typology:	1.01 - Original Scientific Article
Organization:	UM EPF - Faculty of Economics and Business
Publisher:	Društvo ekonomistov Maribor
UDC:	336.051/.055(497.4):005.342
COBISS:	10068252
ISSN:	0547-3101
Parent publication:	Naše gospodarstvo
Views:	684
Downloads:	35
Average score:	0 (0 votes)
Metadata:

Other data

Secondary language:	Slovenian
Secondary title:	Dejavniki uspeha pri razvoju novih finančnih storitev
Secondary abstract:	In this paper the success of new financial services development and the relationship between success, development process and influencing factors is discussed: the marketing synergy, quality of services, market characteristics, organizational culture and knowledge. The results of the study based on a sample of financial institutions in Slovenia show that launching is the stage in development process with the most important influence on service success. The most important factor for the service success is the marketplace and its characteristics. The organizational culture, knowledge and marketing synergy are also important for the success of new financial services.
URN:	URN:NBN:SI
Type (COBISS):	Not categorized
Pages:	str. 30-39
Volume:	ǂLetn. ǂ55
Issue:	ǂšt. ǂ5/6
Chronology:	2009
ID:	1732967