magistrsko delo
Darja Lamovšek (Author), Vesna Žabkar (Mentor), Metka Tekavčič (Thesis defence commission member), Mateja Kos Koklič (Thesis defence commission member)

Abstract

Ocena trženjske priložnosti za digitalni gradbeni dnevnik SiteLOG na slovenskem trgu

Keywords

Slovenija;gradbeništvo;digitalizacija;novi proizvodi;trženje;elektronsko trženje;ocene;analiza;

Data

Language: Slovenian
Year of publishing:
Typology: 2.09 - Master's Thesis
Organization: UL EF - Faculty of Economics
Publisher: [D. Lamovšek]
UDC: 339.138
COBISS: 118071043 Link will open in a new window
Views: 12
Downloads: 2
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Other data

Secondary language: English
Secondary title: ǂAn ǂassessment of the marketing opportunity for the digital construction diary SiteLOG in the Slovenian market
Secondary keywords: Slovenia;construction;digitalization;new products;marketing;electronic marketing;evaluaion;analysis;
Type (COBISS): Master's thesis/paper
Thesis comment: Univ. v Ljubljani, Ekonomska fak.
Pages: V, 75, 12 str.
ID: 17340744