magistrsko delo
Lara Pernek (Author), Alenka Slavec (Mentor), Mateja Drnovšek (Thesis defence commission member), Patricia Kotnik (Thesis defence commission member)

Abstract

Analiza uporabe nano in mikro vplivnežev s strani majhnih in srednje velikih podjetij v Sloveniji

Keywords

Slovenija;majhna in srednja podjetja;trženje;elektronsko trženje;družbena omrežja;efektivnost;raziskave;analiza;

Data

Language: Slovenian
Year of publishing:
Typology: 2.09 - Master's Thesis
Organization: UL EF - Faculty of Economics
Publisher: [L. Pernek]
UDC: 339.138
COBISS: 119326979 Link will open in a new window
Views: 6
Downloads: 1
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Other data

Secondary language: English
Secondary title: ǂAn ǂanalysis of nano and micro influencers usage at small and medium sized enterprises in Slovenia
Secondary keywords: Slovenia;SMEs;marketing;electronic marketing;social networks;efficiency;research;analysis;
Type (COBISS): Master's thesis/paper
Thesis comment: Univ. v Ljubljani, Ekonomska fak.
Pages: III, 69, 50 str.
ID: 17340758