magistrsko delo
Divna Brkić Hendrickx (Author), Igor Ivašković (Mentor), Tomaž Čater (Thesis defence commission member), Maja Makovec Brenčič (Thesis defence commission member)

Abstract

Osebne blagovne znamke športnikov v slovenskih medijih

Keywords

trženje;blagovne znamke;šport;image;osebnost;razvoj;strategija;trendi;primeri;komparacije;

Data

Language: Slovenian
Year of publishing:
Typology: 2.09 - Master's Thesis
Organization: UL EF - Faculty of Economics
Publisher: [D. Brkić Hendrickx]
UDC: 339.138
COBISS: 126633219 Link will open in a new window
Views: 9
Downloads: 3
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Other data

Secondary language: English
Secondary title: Personal brands of athletes in the Slovenian media
Secondary keywords: marketing;brands;sports;image;personality;razvojdevelopment;strategy;trends;cases;comparisons;
Type (COBISS): Master's thesis/paper
Thesis comment: Univ. v Ljubljani, Ekonomska fak.
Pages: IV, 91 str.
ID: 17340898