zaključna strokovna naloga visoke poslovne šole
Ana Kresevič (Author), Mateja Kos Koklič (Mentor)

Abstract

Vloga otrok v nakupnem vedenju staršev v prodajalnah z živili

Keywords

trženje;nakup;odločanje;vedenje potrošnikov;prehrana;otroci;družina;raziskave;analiza;

Data

Language: Slovenian
Year of publishing:
Typology: 2.11 - Undergraduate Thesis
Organization: UL EF - Faculty of Economics
Publisher: [A. Kresevič]
UDC: 366
COBISS: 131317251 Link will open in a new window
Views: 91
Downloads: 14
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Other data

Secondary language: English
Secondary title: ǂThe ǂrole of children in the purchasing behavior of parents in grocery stores
Secondary keywords: marketing;purchasing;decision making;consumer behaviour;nutrition;children;family;research;analysis;
Type (COBISS): Final paper
Thesis comment: Univ. v Ljubljani, Ekonomska fak.
Pages: II, 24, 18 str.
ID: 17341018
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