Đurđana Ozretić Došen (Author), Vatroslav Škare (Author), Zoran Krupka (Author)

Abstract

The objective of the paper is to analyze the overall image of Slovenia among Croatian students of business and economics. A very short, relevant literaturere view on the country image construct is presented in the first part of the paper. The second part describes the methodology and results of the primary research. The research has shown that Croatian students of business and economics have homogeneous assessments of the Slovenian image dimensions of average and less importance for the overall country image profile. However, their assessments of four out of six image dimensions of the greatest importance are not homogeneous and depend on the level of experience they have with Slovenia. Students who are more informed about Slovenia have a more positive and a more complete picture.

Keywords

Slovenija;image;država;

Data

Language: English
Year of publishing:
Typology: 1.02 - Review Article
Organization: UM EPF - Faculty of Economics and Business
Publisher: Društvo ekonomistov Maribor
UDC: 321:659.1(497.4)
COBISS: 9653788 Link will open in a new window
ISSN: 0547-3101
Parent publication: Naše gospodarstvo
Views: 316
Downloads: 21
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Other data

Secondary language: Slovenian
Secondary title: Podoba Slovenije med hrvaškimi študenti ekonomije in poslovnih ved
Secondary abstract: Namen tega članka je analizirati splošno podobo Slovenije med hrvaškimi študenti ekonomije in poslovnih ved. V prvem delu članka avtorji predstavijo kratek pregled relevantne literature o pojmu podobe (imidža) države. V drugem delu pa opišejo metodologijo in rezultate primarne raziskave. Študija pokaže, da imajo hrvaški študenti homogeno oceno podobe Slovenije glede povprečno pomembnih in manj pomembnih dimenzij za podobo države. Njihova ocena štirih, od skupno šestih najpomembnejših dimenzij podobe države pa ni homogena in je odvisna od ravni izkušenj s Slovenijo. Študenti, ki Slovenijo dobro poznajo, imajo bolj pozitivno in bolj celovito sliko države.
URN: URN:NBN:SI
Type (COBISS): Not categorized
Pages: str. 95-102
Volume: ǂLetn. ǂ54
Issue: ǂšt. ǂ5/6
Chronology: 2008
ID: 1736410