primer Slovenije
Jani Bekő (Author), Timotej Jagrič (Author)

Abstract

V prispevku predstavljamo storitve Pošte Slovenije na dveh tržnih segmentih: na trgu direktne pošte in publikacij ter na trgu direktne pošte. Izpostavljamozlasti tri ugotovitve. Prvič, cenovna elastičnost povpraševanja na obeh obravnavanih trgih zavzema vrednosti pod nič. Drugič, iz analize funkcij povpraševanja po direktni pošte ugotavljamo pozitivne križne cenovne elastičnosti povpraševanja glede na cenovna gibanja oglasnih sporočil na televiziji, v revijah in dnevnikih. In tretjič, koeficienti dohodkovne elastičnosti povpraševanja po storitvah direktne pošte kažejo, da se skupno število sprejetih kosov pošiljk na segmentu direktne pošte povečuje hitreje, kot rastejo realni prihodki v trgovini na drobno.

Keywords

Slovenija;telekomunikacije;Pošta Slovenije;storitve;elastičnost povpraševanja;ocene;

Data

Language: Slovenian
Year of publishing:
Typology: 1.01 - Original Scientific Article
Organization: UM EPF - Faculty of Economics and Business
Publisher: Zavod Republike Slovenije za makroekonomske analize in razvoj
UDC: 656.8(497.4)
COBISS: 18117350 Link will open in a new window
ISSN: 1318-2803
Parent publication: IB revija
Views: 533
Downloads: 31
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Other data

Secondary language: English
Secondary title: primer Slovenije
Secondary abstract: A presentation of services of the Slovenian national postal operator is given for two market segments: the direct mail and periodicals market and the direct mail market. Three findings are highlighted in particular. First, the price elasticity of demand on both markets is below zero. Second, the analysis of demand functions for direct mail shows positive cross-price elasticity of demand with regard to price fluctuations for TV commercials, and with regard to price fluctuations for advertisements in magazines and daily papers. And third, coefficients of income elasticity of demand for direct mail services show that the total number of mail deliveries on the direct mail market increases faster than the retail revenue in real terms.
Secondary keywords: Slovenia;telecommunications;Slovenian national postal operator;services;price elasticity of demand;evaluation;
URN: URN:NBN:SI
Type (COBISS): Not categorized
Pages: str. 28-39
Volume: ǂLetn. ǂ42
Issue: ǂšt. ǂ2
Chronology: 2008
ID: 1736569