Evaluacija odnosov z javnostmi

Abstract

Article presents an overview of use of evaluation theory in public relations. Need for public relations evaluation is growing rapidly during last few years. Reasons for that fact could be found in the growing reputation of public relations, in dissatisfaction of managers because of untagible results of public relations, their demands for justification of growing costs for realization of public relations programmes and in other factors.

Keywords

odnosi z javnostmi;modeli;vrednotenje;

Data

Language:	Slovenian
Year of publishing:	1999
Typology:	1.01 - Original Scientific Article
Organization:	UL FDV - Faculty of Social Sciences
Publisher:	Fakulteta za sociologijo, politične vede in novinarstvo v Ljubljani
UDC:	659
COBISS:	19332445
ISSN:	0040-3598
Parent publication:	Teorija in praksa
Views:	794
Downloads:	110
Average score:	0 (0 votes)
Metadata:

Other data

Secondary language:	Unknown
Secondary keywords:	public relations;model;evaluation;
URN:	URN:NBN:SI
Type (COBISS):	Not categorized
Pages:	str. 668-678
Volume:	ǂLetn. ǂ36
Issue:	ǂšt. ǂ4
Chronology:	jul.-avg. 1999
ID:	1750146