Milan Jurše (Author)

Abstract

Prispevek obravnava proces globaliziranja mednarodnih trgov in njegove vplive na menedžment mednarodnega marketinga. Najosnovnejša dogajanja na mednarodnih finančnih trgih opozarjajo na vse večjo medsebojno povezanost in odvisnost nacionalnih gospodarstev, imajo pa tudi neposreden vpliv na mednarodne trge in marketinške strategije podjetij v procesu izgrajevanja njihovih tržnih pozicij na izbranih trgih. V prispevku so nakazani možni vplivi globalizacije trgov na slovenska podjetja in zahtevani odzivi podjetij na proces globalizacije.

Keywords

trženje;mednarodno trženje;globalizacija;mednarodni trg;konkurenčnost;podjetja;

Data

Language: Slovenian
Year of publishing:
Typology: 1.02 - Review Article
Organization: UM EPF - Faculty of Economics and Business
Publisher: Marketing magazin
UDC: 339.13
COBISS: 4353052 Link will open in a new window
ISSN: 1408-1652
Parent publication: Akademija MM
Views: 1298
Downloads: 70
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Other data

Secondary language: English
Secondary title: Competitive challenges of market globalisation for Slovene companies
Secondary abstract: Paper discusses the globalization process in international markets and its implication for international marketing management. Recent development in international financial markets signal the increased interdependencies and interconnectedness of national economies and international markets, and directly affect also international markets and marketing strategies of firms in their effort to build desired market position in international markets. In the paper some influences of the globalisation of markets on the Slovene companies are presented and their possible marketing responses discussed.
Secondary keywords: marketing;international marketing;globalization;international market;competitiveness;companies;
URN: URN:NBN:SI
Type (COBISS): Not categorized
Pages: str. 25-42
Volume: ǂLet. ǂ2
Issue: ǂšt. ǂ3
Chronology: december 1998
ID: 1751105
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