Izdelava in optimizacija spletne strani za marketinško podjetje

diplomsko delo

Amir Draganović (Author), Alenka Baggia (Mentor), Marko Urh (Co-mentor)

Abstract

Podjetja morajo imeti v današnjem času funkcionalne spletne strani, oblikovane v moderni zasnovi, če želijo ostati konkurenčna. V diplomskem delu je predstavljena izdelava spletne strani za marketinško podjetje Pro Marketing, d. o. o. Spletna stran je izdelana v odprtokodnem sistemu WordPress za upravljanje spletnih vsebin. V prvem delu diplomskega dela so predstavljeni vtičniki uporabljeni na strani, vizualni graditelj strani Elementor in osnovni pristopi k optimizaciji spletne strani. V drugem delu diplomskega dela je opisan postopek priprave diagrama z aplikacijo diagrams.net, načrta z orodjem Adobe XD in spletne strani v odprtokodnem sistemu WordPress. V zaključnem delu je predstavljen proces optimizacije s pomočjo vtičnika Rankmath in prikazana analiza rezultatov s pomočjo orodja Google Analytics. Rezultati analize kažejo, da smo uspešno opravili optimizacijo strani in posledično izboljšali prepoznavnost in prodajo podjetja.

Keywords

Wordpress;Elementor;Rank Math;vtičniki;izdelava spletne strani;optimizacija spletne strani;

Data

Language:	Slovenian
Year of publishing:	2023
Typology:	2.11 - Undergraduate Thesis
Organization:	UM FOV - Faculty of Organizational Sciences
Publisher:	[A. Draganović]
UDC:	004
COBISS:	151438851
Views:	24
Downloads:	0
Average score:	0 (0 votes)
Metadata:

Other data

Secondary language:	English
Secondary title:	Marketing company's website development and optimization
Secondary abstract:	To remain competitive in today's business environment, companies must have a functional website accompanied by a modern design. This diploma thesis presents the creation of a website for PRO MARKETING d.o.o., a marketing company. The website is built with the open-source website content management system WordPress. The thesis is divided into several parts. The first section describes using plugins, visual page builder Elementor, and basic search engine optimization practices. The second part showcases the website wireframes created using the draw.io application and the website design created using the Adobe XD tool. The third section describes developing the website in the open-source system WordPress. The final part of the thesis discusses the website optimization process, which was carried out with the help of the Rankmath plugin and presents analysis results with the help of Google Analytics. The results of the analysis show that we have successfully completed the optimization of the site and consequently improved the visibility and sales of the company.
Secondary keywords:	Spletna mesta;Preoblikovanje programov (računalniško programiranje);Univerzitetna in visokošolska dela;
Type (COBISS):	Bachelor thesis/paper
Thesis comment:	Univ. v Mariboru, Fak. za organizacijske vede
Pages:	VI, 53 f.
ID:	18270735