magistrsko delo
Tim Žagar (Author), Maja Makovec Brenčič (Mentor), Katja Zajc Kejžar (Thesis defence commission member), Vesna Žabkar (Thesis defence commission member)

Abstract

No abstract data available

Keywords

trženje;oglaševanje;poslovno komuniciranje;mediji;psihologija;efektivnost;potrošnik;raziskave;analiza;

Data

Language: Slovenian
Year of publishing:
Typology: 2.09 - Master's Thesis
Organization: UL EF - Faculty of Economics
Publisher: [T. Žagar]
UDC: 659.1
COBISS: 137386755 Link will open in a new window
Views: 2
Downloads: 0
Average score: 0 (0 votes)
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Other data

Secondary language: English
Secondary title: Humour in advertising
Secondary keywords: marketing;advertising;business communication;media;psychology;efficiency;consumer;research;analysis;
Type (COBISS): Master's thesis/paper
Thesis comment: Univ. v Ljubljani, Ekonomska fak.
Pages: III, 52, 9 str.
ID: 18647199
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