magistrsko delo
Nejc Slomšek (Author), Vojko Potočan (Mentor)

Abstract

Tehnološki razvoj je močno spremenil načine dela v podjetjih, sodobna informacijska tehnologija je prinesla številne novosti, izboljšanja in posodobitve. Trendu razvoja in potrebam se morajo prilagajati tudi podjetja, le to jim omogoča konkurenčni položaj na trgu in obstanek. Prenova poslovanja in digitalizacija je za podjetja, ki se soočajo s težavami, nujna, kar je bil tudi problem izbranega podjetja. V magistrskem delu je podrobno teoretično predstavljena prenova in digitalizacija podjetja. V nadaljevanju je predstavljeno izbrano podjetje, ki ima vrhunske izdelke in proizvodnjo, vendar se zaradi pomanjkanja ustrezne programske opreme in nepovezanosti sistemov sooča s težavami predvsem pri naročilih in prodaji. Zaradi nepovezljivosti sistemov zaposleni ročno prenašajo naročila v informacijski sistem. Za podjetje smo poiskali ustrezne rešitve za izboljšanje prodaje. Te zajemajo posodobitev obstoječe spletne strani v celoti, tj. softversko, promocijsko z razširitvijo na svetovni splet in socialna omrežja ter vizualno. Za izboljšanje smo za podjetje poiskali tudi programske rešitve, ki smo jih podrobno predstavili z vidika uporabnosti in cene. Z optimizacijo bo podjetje povečalo svoj tržni delež, se razširilo na tuje svetovne trge in predvsem s programskimi rešitvami razbremenilo delo zaposlenih.

Keywords

poslovanje podjetja;prenova;digitalizacija;programske rešitve;prodaja;

Data

Language: Slovenian
Year of publishing:
Typology: 2.09 - Master's Thesis
Organization: UM EPF - Faculty of Economics and Business
Publisher: N. Slomšek
UDC: 005:004.6
COBISS: 161568259 Link will open in a new window
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Downloads: 0
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Other data

Secondary language: English
Secondary title: Digital transformation of the company business
Secondary abstract: Technological development has greatly changed the way of working in companies, modern information technology has brought many innovations, improvements and updates. Companies also need to adapt to the development trends and needs, because only in this way they can maintain their competitive position in the market and survive. Business renewal and digitalization are necessary for companies facing problems, which was also the problem of the selected company. In the master thesis, the sale and digitalization of the company is presented in detail theoretically. In the following, a selected company is presented, which has top-quality products and production, but due to the lack of appropriate software and disconnected systems, it faces problems, especially in orders and sales. Due to the lack of connectivity between systems, employees manually transfer orders to the information system. We found suitable solutions for the company to improve sales. This included updating the existing website in its entirety, both software-wise, advertising-wise with the expansion to the World Wide Web and social networks, and visually. In order to improve it, we also looked for software solutions for the company, which we presented in detail from the point of view of usability and price. Through the optimization, the company will increase its market share, expand to foreign world markets and, above all, relieve the work of employees with software solutions.
Secondary keywords: Digitization;business renewal;sales;software solutions.;
Type (COBISS): Master's thesis/paper
Thesis comment: Univ. v Mariboru, Ekonomsko-poslovna fak.
Pages: III, 76 str.
ID: 19033489