Analiza objav na TikTok profilu Mestne knjižnice Ljubljana

diplomski seminar

Sabina Prica (Author), Polona Vilar (Mentor)

Abstract

Aplikacija TikTok je v zadnji nekaj letih hitro pridobivala na popularnosti in trenutno velja za eno izmed najbolj obiskanih družbenih omrežij. Njene vrednosti so se začela zavedati podjetja, med njimi tudi knjižnice, ki sedaj poskušajo svoje dejavnosti razširiti in prikazati tudi s pomočjo TikToka. V diplomskem seminarju smo ugotavljali, ali lahko s pomočjo vsebinske analize izločimo trende pri objavah na TikTok profilu Mestne knjižnice Ljubljana in kako se na njihove objave odzivajo uporabniki (to smo ugotavljali s pomočjo analize interakcij). Zanimalo pa nas je tudi, kako konsistentni so v MKL pri objavljanju in ali uporaba trendov in popularnih posnetkov vpliva na število interakcij. V raziskavi smo analizirali vsebino 88 objav, ustvarjenih med 15. julijem 2020 in 30. majem 2022. Rezultati so pokazali, da prevladujejo objave iz vsebinske kategorije »Priporočilni seznam«, v katero sodi 28 objav (31,8 %). Za najpogosteje všečkane kategorije veljajo kategorije »Prva objava«, »Posnemanje trenda« in »Knjižnični vsakdan«, za najbolj komentirane pa »Prva objava«, »Posnemanje trenda« in »Duet«. Ugotovili smo tudi, da v MKL sledijo trendom in pri objavah uporabljajo popularne zvoke, ti pa po številu interakcij ne izstopajo. Pri objavljanju so konsistentni, običajno objavljajo vsak drugi dan. Na podlagi rezultatov lahko zaključimo, da je vsebina objav na TikTok profilu Mestne knjižnice Ljubljana vsebinsko raznolika, vedno pa obstaja možnost za izboljšanje.

Keywords

knjižnice;socialna omrežja;TikTok;vsebinska analiza;bolonjske diplomske naloge;

Data

Language:	Slovenian
Year of publishing:	2022
Typology:	2.11 - Undergraduate Thesis
Organization:	UL FF - Faculty of Arts
Publisher:	[S. Prica]
UDC:	[027:316.472.4](497.4)(043.2)
COBISS:	164136707
Views:	64
Downloads:	13
Average score:	0 (0 votes)
Metadata:

Other data

Secondary language:	English
Secondary title:	Analysis of Ljubljana City Library's TikTok posts
Secondary abstract:	In the last few years, the TikTok app has seen an increase in popularity and is currently recognised as one of most frequently used social media platforms. Companies, as well as libraries, are now starting to realise the importance of such platforms and are showcasing their products online. During the seminar, we’ve determined the possibilities of using content analysis to identify trends in posts on the TikTok profile of Ljubljana City Library (LCL) and how users react to their posts. (We used interaction analysis to determine our claims). Our research also focused on the consistency of LCL’s posts and whether the use of trends and popular videos affects the number of interactions. During the time of our research, we analysed the content of 88 different posts created between 15. 7. 2020 and 30. 5. 2022. The results showcased that posts from the category of “recommendation lists”, to which we can add 28 posts (31.8%) were predominant. The most liked categories are “The First Post”, “Mimic the trend” and “Everyday in the library”. Tiktok users commented the most on posts from the categories “First Post”, “Mimic the Trend” and “Duet”. We also found out that LCL is consistent in following new trends and use of popular sounds on the platform, however these posts don’t stand out in terms of the number of interactions. They post regularly, usually every other day. In conclusion, the content on the LCL’s profile is diverse, however there’s always room for improvement.
Secondary keywords:	public libraries;social networks;content analysis;user engagement;Mestna knjižnica Ljubljana;Diplomske naloge;Družbena omrežja;Splošne knjižnice;
Type (COBISS):	Bachelor thesis/paper
Study programme:	1011027
Embargo end date (OpenAIRE):	1970-01-01
Thesis comment:	Univ. v Ljubljani, Filozofska fak., Oddelek za bibliotekarstvo, informacijsko znanost in knjigarstvo
Pages:	55 f.
ID:	19712896