Digitalna transformacija in trajnostni razvoj

magistrsko delo

Tanja Germ (Author), Samo Bobek (Mentor)

Abstract

Magistrsko delo obravnava temo digitalne transformacije in njenega vpliva na trajnostni razvoj podjetij. V začetku smo si zastavili tri hipoteze, ki smo jih z analiziranjem razpoložljive literature preučili. Ponuja vpogled v zapleteno prepletanje digitalne transformacije in trajnostnega razvoja ter poudarja pomen premišljenega pristopa k obema področjema za uspešne in trajnostne organizacije. Opredelili smo tudi ključne izzive in ovire, s katerimi se soočajo podjetja pri vključevanju trajnostnih in digitalnih dejavnosti. Ti izzivi vključujejo težavnost uvajanja novih tehnologij, prilagajanje poslovnih modelov, potrebo po stalnem usposabljanju zaposlenih in spremembe v organizacijski kulturi. Naša raziskava je tudi pokazala, da je za uspešno trajnostno transformacijo potreben celovit pristop, ki vključuje tako tehnološke in poslovne vidike kot tudi družbeno odgovornost podjetij. Poudarili smo tudi pomen skrbnega vodenja in upravljanja v procesu digitalne transformacije ter trajnostnega razvoja. Organizacije, ki so uspešno združile te vidike, dojemamo kot bolj inovativne, imajo pa tudi konkurenčno prednost ter sposobnost prilagajanja hitrim spremembam na trgu. Iz v začetku zastavljenih ciljev so izhajale tri hipoteze, ki smo jih potrdili, saj je bila ugotovljena visoka prepletenost med pojmoma digitalna transformacija in trajnostni razvoj. Tu pa je polno še drugih spremljevalnih tehnologij, strategij in pojmov, s katerimi se srečujejo podjetja na poti do trajnostnega poslovanja.

Keywords

digitalizacija;digitalna transformacija;trajnostni razvoj;družbena odgovornost;okolje;krožna ekonomija;

Data

Language:	English
Year of publishing:	2023
Typology:	2.09 - Master's Thesis
Organization:	UM EPF - Faculty of Economics and Business
Publisher:	T. Germ
UDC:	004:502.131.1
COBISS:	170049539
Views:	27
Downloads:	1
Average score:	0 (0 votes)
Metadata:

Other data

Secondary language:	Slovenian
Secondary title:	Digital transformation and sustainability
Secondary abstract:	This master thesis deals with the important topic of digital transformation and its impact on the sustainable development of companies. We started with three hypotheses, which we examined by analysing the available literature. It offers insights into the complex web of digital transformation and sustainable development and highlights the importance of a thoughtful approach in both areas for successful and sustainable organisations. We have also identified the key challenges and barriers that companies face when integrating sustainability and digital operations. These challenges include the difficulty of adopting new technologies, adapting business models, the need for continuous training of employees and changes in organisational culture. Our research has also shown that a successful sustainability transformation requires a holistic approach that integrates technological and business concerns as well as corporate social responsibility. We have also highlighted the importance of careful leadership and governance in the process of digital transformation and sustainability. Organisations that have successfully combined these aspects are perceived as more innovative and have a competitive advantage as well as the ability to adapt to rapid changes in the market. The three hypotheses that we have established at the beginning of the study and that derived from the objectives we set out, were confirmed by the complex interplay between digital transformation and sustainable development. However, there is a wealth of other accompanying technologies, strategies and concepts that companies face on their journey towards sustainable business.
Secondary keywords:	Digital transformation;sustainability;sustainable business;circular economy;environment;social responsibility;digitalization.;
Type (COBISS):	Master's thesis/paper
Thesis comment:	Univ. v Mariboru, Ekonomsko-poslovna fak.
Pages:	1 spletni vir (1 datoteka PDF (IV, 67 str.))
ID:	19856386