Gruenov učinek in nakupno vedenje porabnikov

Abstract

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Data

Language:	Slovenian
Year of publishing:	2023
Typology:	2.11 - Undergraduate Thesis
Organization:	UL EF - Faculty of Economics
Publisher:	[D. Pikovnik]
UDC:	366
COBISS:	159623427
Views:	3
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Other data

Secondary language:	English
Secondary title:	Gruen effect and consumer buying behaviour: the case of Ikea
Secondary keywords:	marketing;sales;consumer behaviour;consumer psychology;purchasing;case study;Ikea;
Type (COBISS):	Final paper
Thesis comment:	Univ. v Ljubljani, Ekonomska fak.
Pages:	II, 22, 6 str.
ID:	19861650