diplomsko delo visokošolskega strokovnega študija
Anamari Pušnik (Author), Barbara Pavlakovič (Mentor), Nejc Pozvek (Co-mentor)

Abstract

Glede na stanje turizma v Hrastniku, ki je trenutno v začetni fazi, smo pripravili izhodišča, ki bodo služila lažjemu nadaljnjemu načrtovanju in bodo podlaga pobudam vodstva občine. Prvi del diplomskega dela predstavlja teoretičen pogled na načrtovanje turizma, kjer smo preučili teoretična izhodišča destinacijskega managementa na področju strateškega razvoja turizma. Analizirali smo proces načrtovanja in predstavili pomembnost strateškega načrtovanja za turistično destinacijo. Na temelju teoretičnega dela naloge ter kvalitativne in kvantitativne raziskave smo v praktičnem delu diplomskega dela oblikovali osnutek strategije razvoja turizma v Hrastniku in ob tem demonstrirali proces priprave tovrstnega dokumenta. Zbrali smo potrebne podatke, jih interpretirali in analizirali trenutno stanje turizma v občini. Na podlagi opravljene analize in ob pomoči izsledkov intervjujev z deležniki vseh treh stebrov, prav tako tudi izsledkov anketnega vprašalnika med domačini, smo pripravili SWOT in primerjalno analizo. Opredelili smo vizijo in cilje razvoja turizma v Hrastniku ter predlagali strateške aktivnosti in ukrepe, ki jih lahko implementiramo za razvoj turistične ponudbe v okviru terminskega in finančnega načrta strategije.

Keywords

Strategija;razvoj turizma;strateško načrtovanje;turistično načrtovanje;Hrastnik;

Data

Language: Slovenian
Year of publishing:
Typology: 2.11 - Undergraduate Thesis
Organization: UM FT - Faculty of Tourism
Publisher: [A. Pušnik]
UDC: 338.48:005.21(497.4Hrastnik)(043.2)
COBISS: 180080899 Link will open in a new window
Views: 49
Downloads: 5
Average score: 0 (0 votes)
Metadata: JSON JSON-RDF JSON-LD TURTLE N-TRIPLES XML RDFA MICRODATA DC-XML DC-RDF RDF

Other data

Secondary language: English
Secondary title: Strategic planning in tourism - starting points for the tourism development strategy of Hrastnik
Secondary abstract: Considering the state of tourism in Hrastnik, which is currently in its initial phase, we have prepared starting points that will facilitate further planning and will be the basis for the initiatives of the municipality's management. The first part of the thesis presents a theoretical view of tourism planning, where we examined the theoretical starting points of destination management in the field of strategic tourism development. We analysed the planning process and presented the importance of strategic planning for a tourist destination. Based on the theoretical part of the assignment and qualitative and quantitative research, in the practical part of the thesis we created a draft strategy for the development of tourism in Hrastnik and demonstrated the process of preparing such a document. We collected the necessary data, interpreted them, and analysed the current state of tourism in the municipality. Based on the analysis carried out and with the help of the results of interviews with the stakeholders of all three pillars, as well as the results of the survey questionnaire among the locals, we prepared a SWOT and a benchmarking analysis. We defined the vision and goals of the development of tourism in Hrastnik and proposed strategic activities and measures that can be implemented for the development of the tourist offer within the framework of the term and financial plan of the strategy.
Secondary keywords: Strategy;tourism development;strategic planning;tourism planning;Hrastnik;
Type (COBISS): Bachelor thesis/paper
Thesis comment: Univ. v Mariboru, Fak. za turizem
Pages: 93 str.
ID: 19889692