magistrsko delo
Gabrijela Cojzer (Author), Tina Tomažič (Mentor)

Abstract

V zaključnem delu smo se posvetili analizi medijske pokritosti ciljev trajnostnega razvoja v Sloveniji v obdobju 2018–2022. Z metodo kvantitativne analize medijskih objav in anketiranja smo pridobili vpogled v stopnjo zavedanja javnosti glede teh ciljev. Izsledki razkrivajo, da je cilj »Partnerstvo za doseganje ciljev trajnostnega razvoja« dominiral v medijski pokritosti. Statistična analiza je razkrila korelacijo med starostjo respondentov in njihovim zavedanjem o ciljih, medtem ko izobrazba ni pokazala statistično pomembnega vpliva. Na podlagi rezultatov predlagamo diverzifikacijo medijske pokritosti ciljev in segmentirane ozaveščevalne kampanje glede na starostne skupine.

Keywords

trajnostni razvoj;cilji trajnostnega razvoja;medijska objava;ozaveščenost;magistrske naloge;

Data

Language: Slovenian
Year of publishing:
Typology: 2.09 - Master's Thesis
Organization: UM FERI - Faculty of Electrical Engineering and Computer Science
Publisher: [G. Cojzer]
UDC: 316.776.3:502.131.1.(043.2)
COBISS: 172315651 Link will open in a new window
Views: 84
Downloads: 16
Average score: 0 (0 votes)
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Other data

Secondary language: English
Secondary title: Sustainable development in Slovenia: an analysis of media publications and their influence on public awareness
Secondary abstract: In the final study, we dedicated our efforts to examining the media coverage of sustainable development goals in Slovenia during the 2018–2022 period. Through quantitative content analysis of media articles and surveying, we gleaned insights into the public's level of cognizance regarding these goals. Our findings indicate that the objective "Partnership for the Achievement of Sustainable Development Goals" was predominantly featured in the media. A statistical assessment identified a correlation between respondents' age and their familiarity with the goals; however, educational attainment did not exhibit a statistically significant influence. In light of these findings, we recommend a diversification of media representation of the goals and targeted awareness campaigns tailored to distinct age cohorts.
Secondary keywords: Sustainable development;sustainable development goals;media publication;awareness.;
Type (COBISS): Master's thesis/paper
Thesis comment: Univ. v Mariboru, Fak. za elektrotehniko, računalništvo in informatiko, Medijske komunikacije
Pages: 1 spletni vir (1 datoteka PDF (X, 67 f.))
ID: 19954468