Prihodnost radia je v njegovi preteklosti

soočanje javnega radia z disruptivnimi inovacijami v času digitalizacije

Izabela Ravnikar (Author), Tanja Oblak (Mentor)

Abstract

FM-radio je dolgo imel možnost odlašati z digitalno disrupcijo, s katero so se vsi ostali mediji že soočili, radijska industrija pa se z njo sooča šele zdaj. Kot pred vsakim tehnološkim pretresom so se tudi tokrat pojavile napovedi o radijskem koncu. Pogled v zgodovino radia pa pove, da se te grožnje v manjši modifikaciji ponavljajo skozi vso radijsko zgodovino. Skozi lupo teorije medijskih inovacij je cilj naloge identificirati ključne disruptivne inovacije v radijski preteklosti, sedanjosti in prihodnosti ter analizirati odnos radijske industrije do teh inovacij in njihovo implementacijo v radijsko upovedovanje. Naloga skozi spreminjanje odnosa do disruptivnih inovacij, produkcijske spremembe, razvoj kreativnosti in inovativnosti, kadrovski vidik in spreminjanje razmerja med pomembnostjo digitalnega in analognega radia osvetli transformacijo Vala 202 kot posledico disruptivnih inovacij v času digitalizacije. S pomočjo strokovnih intervjujev ugotavlja uspešnost različnih oblik prilagoditve disrupciji: spleta, iPoda s podkasti, pametnega telefona z družbenimi omrežji, pametnih zvočnikov in povezanega avtomobila s pretočnimi platformami ter orodji umetne inteligence.

Keywords

javni radio;medijske inovacije;disruptivne tehnologije;medijska evolucija;

Data

Language:	Slovenian
Year of publishing:	2023
Typology:	2.09 - Master's Thesis
Organization:	UL FDV - Faculty of Social Sciences
Publisher:	[I. Ravnikar]
UDC:	075.1:004(043.2)
COBISS:	166315011
Views:	28
Downloads:	4
Average score:	0 (0 votes)
Metadata:

Other data

Secondary language:	English
Secondary title:	The Future of Radio is in Its Past: Public Radio Facing Disruptive Innovations in the Era of Digitalization
Secondary abstract:	FM radio has had the opportunity to delay the digital disruption that other media have already faced, and only now is the radio industry truly confronting it. Just as before any technological upheaval, predictions about the end of radio were made. A look into the history of radio reveals that these threats, with minor modifications, have recurred throughout radio history. Through the lens of media innovation theory, the goal of this assignment is to identify key disruptive innovations in radio's past, present, and future, and to analyze the radio industry's attitude toward these innovations and their implementation in radio broadcasting. By examining changing attitudes toward disruptive innovations, shifts in production processes, the development of creativity and innovation, the personnel aspect, and the evolving relationship between the significance of digital and analog radio, this study sheds light on the transformation of Val 202 as a consequence of disruptive innovations in the age of digitization. With the aid of expert interviews, the author determines the effectiveness of various forms of adaptation to disruption: the Internet, iPod with podcasts, smartphones with social networks, smart speakers, and connected cars with streaming platforms and artificial intelligence tools.
Secondary keywords:	public radio;media innovations;technological disruption;media evolution;Mediji;Radio;Digitalizacija;Univerzitetna in visokošolska dela;
Type (COBISS):	Master's thesis/paper
Study programme:	0
Embargo end date (OpenAIRE):	1970-01-01
Thesis comment:	Univ. v Ljubljani, Fak. za družbene vede
Pages:	75 str.
ID:	19963996