ločnica med zasebnim in javnim
Tara Repina (Author), Maruša Pušnik (Mentor)

Abstract

Družbena omrežja so povsem spremenila razumevanje zasebnosti in ustvarila nov poklic - spletni vplivneži. Diplomska naloga se osredotoča na »mamice vplivnice«, cilj naloge pa je ugotoviti, v kolikšni meri razkrivajo svoje zasebno življenje na Instagramu, ugotoviti ali se njihova Instagram osebnost razlikuje od tega, kdo so v resničnem življenju in ali sebe in svoje življenje prikazujejo skozi prizmo popolnosti ali resničnega življenja. To bomo ugotavljali s kvalitativno metodo in sicer z opazovanjem Instagram profilov petih slovenskih vplivnic ter s polstrukturiranim intervjujem. Vplivnicam smo zastavili 15 vprašanj in na podlagi opazovanja profilov in njihovih odgovorov ugotovili, da večina vplivnic nima težav z razkrivanjem svojega zasebnega življenja, vseeno pa pazijo, da razkrijejo le tisto, kar same želijo in tisto, kar sovpada z njihovimi vrednotami in normami. Obstaja razlika med prikazovanjem zasebnega življenja v zgodbah, ki so bolj sproščene in med predstavljanjem na časovnici, ki je po navadi bolj uradna. Mamice vplivnice zase pravijo, da so na spletu prav takšne kot v resničnem življenju. Ugotovili smo, da so objave večinoma načrtovane in premišljene, le redko spontane, čeprav se do neke mere rade poslužujejo »realstagrama«. Ločnica med zasebnim in javnim na Instagramu je zelo majhna, a vseeno premišljena.

Keywords

Instagram;mamice vplivnice;javnost;

Data

Language: Slovenian
Year of publishing:
Typology: 2.11 - Undergraduate Thesis
Organization: UL FDV - Faculty of Social Sciences
Publisher: [T. Repina]
UDC: 316.472.4:004.738.5(043.2)
COBISS: 168711427 Link will open in a new window
Views: 33
Downloads: 6
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Other data

Secondary language: English
Secondary title: Influencers private life on Instagram – the line between the private and the public
Secondary abstract: Social media have entirely transformed the understanding of privacy and created a new profession - online influencers. This work focuses on "mom influencers" and how much they reveal their private lives on Instagram. It investigates whether their Instagram persona differs from who they are in real life and whether they present themselves and their lives through the prism of perfection or reality. This will be examined by using a qualitative method, specifically by observing the Instagram profiles of five Slovenian influencers and semi-structured interviews. Fifteen questions were posed to the influencers. Based on the observation of their profiles and their responses, it was found that most influencers have no issues with disclosing their private lives. However, they are cautious to reveal only what they desire and what aligns with their values and norms. There is a distinction between displaying personal life in more relaxed stories and presenting it on the timeline, which is usually more official. Mom influencers claim to be the same online as in real life. It was determined that posts are mostly planned and deliberate, with spontaneity being rare, although they do, to some extent, engage in realstagram. The private and public boundaries on Instagram are thin but still deliberate.
Secondary keywords: privacy;Instagram;mom influencers;social media;public;Družbena omrežja (internet);Zasebnost;Svetovni splet;Univerzitetna in visokošolska dela;
Type (COBISS): Bachelor thesis/paper
Study programme: 0
Embargo end date (OpenAIRE): 1970-01-01
Thesis comment: Univ. v Ljubljani, Fak. za družbene vede
Pages: 49 str.
ID: 20086291