Slovenske narodnozabavne zasedbe na družbenih omrežjih
Peter Stanković (Author)

Abstract

Družbena omrežja so pomemben nov komunikacijski medij in hkrati tudi pripravna platforma za promocijske dejavnosti. Da bi ugotovili, kako jih uporabljajo sodobni slovenski narodnozabavni glasbeniki, smo izpeljali tekstualno analizo dejavnosti šestih najbolj priljubljenih slovenskih narodnozabavnih zasedb. Rezultati kažejo, da so na družbenih omrežjih prisotne vse analizirane zasedbe, vendar na različne načine: skupine, ki se približujejo konvencijam pop glasbe, so zelo aktivne in spretne, medtem ko so tiste, ki ostajajo bližje konvencijam klasične narodnozabavne glasbe, na družbenih omrežjih zadržane. Kljub vsem razlikam pa analizirane zasedbe na družbenih omrežjih povezujeta dva izstopajoča vsebinska poudarka: ljudskost in zabava. Zdi se torej, da so sodobne narodnozabavne zasedbe kljub morebitnemu približevanju mainstreamovskemu popu še vedno močno zavezane eni od osrednjih tradicionalističnih vrednot, skupnosti, le da je zdaj očitno pomembno, da se ta skupnost zabava.

Keywords

narodnozabavna glasba;družbena omrežja;tradicija;skupnost;zabava;folk-pop music;social networks;tradition;community;entertainment;

Data

Language: Slovenian
Year of publishing:
Typology: 1.08 - Published Scientific Conference Contribution
Organization: UL FDV - Faculty of Social Sciences
UDC: 784.4(497.4):316.472.4
COBISS: 156786179 Link will open in a new window
Views: 23
Downloads: 0
Average score: 0 (0 votes)
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Other data

Secondary language: English
Secondary abstract: Social networks are an important new communication medium and a handy platform for promotional activities. To determine how they are used by contemporary Slovenian folk-pop musicians, this article carries out a text analysis of such activities by the six most popular Slovenian folk-pop bands. The results show that all the bands analyzed are present on social networks, but in different ways: the bands closer to the conventions of pop music are very active and skilled, whereas those that remain closer to the conventions of traditional folk-pop music are more reserved on social networks. Despite all the differences, two main elements come to the fore in the content that all of them post on social networks: folk character and entertainment. Even though they may be drawing closer to mainstream pop, contemporary folk-pop bands thus seem to remain strongly committed to a central traditionalist value: the community—only that now it seems to be important that this community have fun.
Secondary keywords: folk-pop music;social networks;tradition;community;entertainment;
Type (COBISS): Article
Pages: Str. 75-82
DOI: 10.4312/SSJLK.59.75-82
ID: 20880724
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