Veliki mednarodni športni dogodki in gospodarsko sodelovanje

odnos med športno in gospodarsko diplomacijo

Žiga Vrevc Žlajpah (Author), Jana Osojnik (Mentor)

Abstract

Šport se prepleta z mednarodno politiko skozi celotno zgodovino in dokazano pozitivno vpliva tudi na vzorce mednarodne trgovine med državami. Cilj magistrske naloge je ugotoviti, kako, če sploh, poteka spodbujanje gospodarskega sodelovanja med državami v okviru velikih mednarodnih športnih dogodkov. Magistrsko delo tako s podrobno analizo dopolnjuje vrzel v znanstveni literaturi o vlogi športa v mednarodnih odnosih z razumevanjem odnosa med športno in gospodarsko diplomacijo ter dodatno opredeljuje šport kot enega ključnih virov mehke moči. Države gostiteljice namreč s koordinirano in tesno prepleteno uporabo aktivnosti in ukrepov športne ter gospodarske diplomacije uporabljajo velike mednarodne športne dogodke kot sredstvo za krepitev mehke moči, prepoznavnosti in ugleda v mednarodni skupnosti. Športna in gospodarska diplomacija namreč zasledujeta primarno politične cilje, v okviru katerih je potrebno razumeti tudi cilj spodbujanja gospodarskega sodelovanja. Študije primerov olimpijskih iger v Braziliji, svetovnega nogometnega prvenstva v Ruski federaciji in evropskega prvenstva v košarki v Sloveniji, potrjujejo, da se vse proučevane države gostiteljice poslužujejo aktivnosti športne in gospodarske diplomacije za spodbujanje gospodarskega sodelovanja. Diplomatske aktivnosti so bile bolj izrazite v primerih Brazilije in Rusije; in sicer zaradi velikosti in medijske prepoznavnosti dogodka in ker je politični cilj zunanje politike države gostiteljice bolj jasno določen.

Keywords

gospodarsko sodelovanje;veliki mednarodni športni dogodki;športna diplomacija;gospodarska diplomacija;mehka moč;

Data

Language:	Slovenian
Year of publishing:	2023
Typology:	2.09 - Master's Thesis
Organization:	UL FDV - Faculty of Social Sciences
Publisher:	[Ž. Vrevc Žlajpah]
UDC:	796:339.9:327(043.2)
COBISS:	177921283
Views:	18
Downloads:	2
Average score:	0 (0 votes)
Metadata:

Other data

Secondary language:	English
Secondary title:	Major international sporting events and economic cooperation: the relationship between sport and economic diplomacy
Secondary abstract:	Sport has been intertwined with international politics throughout history and has been shown to have a positive impact on international trade patterns between countries. The aim of this thesis is to find out how, if at all, economic cooperation between countries is promoted in the context of major international sporting events. Through a detailed analysis the thesis thus complements the gap in the academic literature on the role of sport in international relations by defining the relationship between sport and economic diplomacy, and further identifies sport as one of the key sources of soft power. Through the coordinated and closely intertwined use of sport and economic diplomacy activities and measures, host countries use major international sporting events to enhance soft power, visibility and prestige in the international community. Sports and economic diplomacy pursue primarily political objectives, within which the objective of promoting economic cooperation must also be understood. The case studies of the Olympic Games in Brazil, the FIFA World Cup in the Russian Federation and the European Basketball Championship in Slovenia confirm that all the studied host countries use sports and economic diplomacy activities to promote economic cooperation. Diplomatic activities were more enhanced in the cases of Brazil and Russia, due to the size and media visibility of the event and because the political objective of the host country's foreign policy was defined more clearly.
Secondary keywords:	economic cooperation;major international sporting events;sports diplomacy;economic diplomacy;soft power;Športna tekmovanja;Mednarodni odnosi;Diplomacija;Mednarodni gospodarski odnosi;Univerzitetna in visokošolska dela;
Type (COBISS):	Master's thesis/paper
Study programme:	0
Embargo end date (OpenAIRE):	1970-01-01
Thesis comment:	Univ. v Ljubljani, Fak. za družbene vede
Pages:	87 str.
ID:	21708431