zaključna strokovna naloga visoke poslovne šole
Maja Modic (Author), Alenka Slavec (Mentor)

Abstract

No abstract data available

Keywords

trženje;zeleno trženje;varstvo okolja;mladina;kritika;potrošnik;analiza;

Data

Language: Slovenian
Year of publishing:
Typology: 2.11 - Undergraduate Thesis
Organization: UL EF - Faculty of Economics
Publisher: [M. Modic]
UDC: 659.1
COBISS: 170307587 Link will open in a new window
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Downloads: 1
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Other data

Secondary language: English
Secondary title: ǂAn ǂanalysis of advertisements' greenwashing awareness among young people in Slovenia
Secondary keywords: marketing;green marketing;environmental protection;youth;critics;consumer;analysis;
Type (COBISS): Final paper
Thesis comment: Univ. v Ljubljani, Ekonomska fak.
Pages: II, 25, 5 str.
ID: 22103089
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