Nejc Pozvek (Author), Tanja Lešnik Štuhec (Author)

Abstract

Raziskava izbranih šestih teritorialnih kolektivnih blagovnih znamk zajema tri sklope: v prvem delu so na podlagi poglobljenih intervjujev predstavljeni delo in stališča upravljavcev oziroma skrbnikov znamk, v drugem delu je izvedena anketa s ponudniki z znamkami certificirane ponudbe in v tretjem delu anketa s kupci produktov, certificiranih z znamko. Ključna ugotovitev raziskave je relativno visoko zadovoljstvo vseh skupin deležnikov s sistemom certificiranja oziroma zgodbo, ki se razvija v okviru modela 'Izvorno slovensko', prepoznani pa so tudi nekateri izzivi. Slednji so naslovljeni v poglavju, ki podrobno razčleni predloge nadgradnje sistema certificiranja.

Keywords

teritorialne kolektivne blagovne znamke;model 'Izvorno slovensko';upravljanje;mnenja ponudnikov;mnenja kupcev;destinacijske management;marketing organizacije;lokalno dodana vrednost;

Data

Language: Slovenian
Year of publishing:
Typology: 1.16 - Independent Scientific Component Part or a Chapter in a Monograph
Organization: UM FT - Faculty of Tourism
Publisher: Univerza v Mariboru, Univerzitetna založba
UDC: 338.48
COBISS: 55804931 Link will open in a new window
Views: 41
Downloads: 1
Average score: 0 (0 votes)
Metadata: JSON JSON-RDF JSON-LD TURTLE N-TRIPLES XML RDFA MICRODATA DC-XML DC-RDF RDF

Other data

Secondary language: English
Secondary title: Territorial collective brands established according to the authentic from slovenia model
Secondary abstract: The survey of selected six territorial collective brands includes three sets: the first part is based on in-depth interviews and presents the work and views of managers or administrators of collective brands, the second part is focused on a survey with providers, holders of products certified by collective brands, whereas the third part represents the survey with buyers of certified products. The key finding of the research is the relatively high satisfaction of all stakeholder groups with the certification system or the story that is being developed within the Authenctic from Slovenia model, but also some challenges have been identified. The latter are addressed in the chapter, which details the proposals for upgrading the certification system.
Secondary keywords: territorial collective brands;management;opinions of providers;opinions of customers;Authentic from Slovenia model;
Type (COBISS): Scientific work
Pages: Str. 145-195
Chronology: 2021
ID: 22530069