magistrsko delo
Martina Iskra (Author), Malči Grivec (Mentor)

Abstract

Četudi so spremembe edina stalnica v življenju, si nismo znali pojasniti, da se lahko zgodi sprememba, ki ohromi ves svet. Nenadoma se je vse ustavilo. Življenja kot smo ga poznali, ni bilo več. Pojavil se je covid-19. Da bi se uspešno spopadli z virusom, so bili tako v Sloveniji kot tudi po svetu uvedeni številni ukrepi, ki so se prilagajali na epidemiološko situacijo v državi in širši regiji. Imeli smo dostop le do storitev, s katerimi je bila zagotovljena preskrba z osnovnimi življenjskimi potrebščinami. Vse ostale, ki sicer niso življenjskega pomena, imajo pa veliko in pomembno vlogo v našem življenju, pa so bile ukinjene. Gre za možnosti, s katerimi si povečujemo kakovost življenja, in šele takrat, ko te storitve niso bile več dosegljive, smo opazili, da jih dejansko pogrešamo. K tem lahko uvrščamo osebne, razvedrilne, športne in druge storitve. Ne glede na vse omejitve smo ugotovili, da smo ljudje zelo prilagodljivi, saj smo se težavam hitro prilagodili, vsak na svoj način, pri tem pa pridobili nove navade, vedenja in rutine. Vse navedeno so tudi rezultati naše raziskave.

Keywords

potrošniki;mladi;magistrske naloge;

Data

Language: Slovenian
Year of publishing:
Typology: 2.09 - Master's Thesis
Organization: VŠUP - School of business and management
Publisher: [M. Iskra]
UDC: 366 -053.6(043.2)
COBISS: 193742339 Link will open in a new window
Views: 181
Downloads: 4
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Other data

Secondary language: English
Secondary title: Young people as consumers during the Coivd-19 epidemic
Secondary abstract: Despite changes being the only constant in life, we could not imagine that a change could occur that would paralyze the entire world. Suddenly, everything came to a halt. The life we knew was no more. Covid Covid-19 arrived and reshaped us. To cope with the virus, numerous measures were implemented in Slovenia and around the world, adjusting to the epidemiological situation in each country and region. We had access only to essential services that ensured the supply of basic necessities. All other services, which may not be essential for survival but play a significant and important role in our lives, were closed. These are the services that enhance our quality of life, and it was only when they were no longer availa ble that we realized how muc h we missed them. This includes personal, recreational, sports, and other services. As humans, we are highly adaptable, and we quickly adjusted, each in our own way, developing new habits, behaviours, and routines. This is also shown by the results of our research.
Secondary keywords: Mladi potrošniki;Covid-19;
Type (COBISS): Master's thesis/paper
Study programme: 0000852
Embargo end date (OpenAIRE): 1970-01-01
Thesis comment: Univ. v Novem mestu, Fak. ekonomijo in informatiko, magistrski študijski program 2. stopnje Upravljanje in poslovanje
Pages: [6] f., 52 str., [8] f. pril
ID: 23483041