Dejavniki in posledice nakupovanja otroških izdelkov na spletu

kvalitativna raziskava

Mateja Justin (Author), Darja Leskovec (Mentor)

Abstract

Spletno nakupovanje postaja vedno pomembnejši način nakupovanja, saj omogoča prihranek dragocenega časa in energije ter omogoča udobno nakupovanje kar od doma. V diplomskem delu sem raziskala dejavnike in otipljive posledice spletnega nakupovanja otroških izdelkov novopečenih mater. V teoretičnem delu sem podrobneje opisala razširjenost uporabe interneta, spletnega nakupovanja in nakupovanja otroških izdelkov na spletu. Nadalje sem obravnavala spodbudne in zaviralne dejavnike spletnega nakupovanja, podprte s študijami in empiričnimi dokazi. Nato pa sem se osredotočila še na štiri vrste oprijemljivih posledic spletnega nakupovanja. V empiričnem delu sem izvedla in analizirala spletne intervjuje s šestimi mamami. Ugotovila sem, da sta ključna dejavnika spletnega nakupovanja cena in kakovost, ki pa ju mame velikokrat zaznajo v najboljšem razmerju pri nakupu rabljenih izdelkih. Poleg tega je ključna hitrost dostave, saj se v nasprotnem primeru raje odločijo za fizični prevzem v trgovini. Najpomembnejši zaviralni dejavnik je tveganje z izdelkom, kar vpliva na odločitev o nakupu dražjih izdelkov preko spleta. Posledice spletnega nakupovanja so se najbolj izrazile v pogostem poseganju po rabljenih izdelkih, v velikem vplivu referenčne skupine ter v povečanju znanja o otroških izdelkih.

Keywords

spletno nakupovanje;otroški izdelki;dejavniki nakupovanja;otipljive posledice nakupovanja;

Data

Language:	Slovenian
Year of publishing:	2024
Typology:	2.11 - Undergraduate Thesis
Organization:	UL FDV - Faculty of Social Sciences
Publisher:	[M. Justin]
UDC:	339.13:004.738.5(043.2)
COBISS:	193734915
Views:	31
Downloads:	2
Average score:	0 (0 votes)
Metadata:

Other data

Secondary language:	English
Secondary title:	Factors and consequences of online shopping for children products: a qualitative research
Secondary abstract:	Online shopping is becoming an increasingly important method of purchasing, offering the convenience of saving valuable time and energy while allowing for comfortable shopping from home. In my thesis, I investigated the factors and tangible outcomes of online shopping for baby products among young mothers. In the theoretical part, I provided a detailed description of the prevalence of internet usage, online shopping, and the purchase of baby products online. Furthermore, I discussed the motivating and inhibiting factors of online shopping, supported by studies and empirical evidence. I then focused on four types of tangible outcomes of online shopping. In the empirical part, I conducted and analyzed online interviews with six mothers. I found that the key factors of online shopping are price and quality, which mothers often perceive as being in the best balance when purchasing used second-hand items. Additionally, the speed of delivery is crucial, as otherwise, they prefer physical store pickup. The most significant inhibiting factor is product risk, which influences the decision to purchase more expensive items online. The consequences of online shopping were most evident in the frequent reliance on used items, the significant influence of peer groups, and the increase in knowledge about baby products.
Secondary keywords:	online shopping;children product;factors of shopping;tangible outcomes;Spletno nakupovanje;Tržni proizvodi;Otroci;Univerzitetna in visokošolska dela;
Type (COBISS):	Bachelor thesis/paper
Study programme:	0
Thesis comment:	Univ. v Ljubljani, Fak. za družbene vede
Pages:	1 spletni vir (1 datoteka PDF (105 str.))
ID:	23510935