primer blagovne in trgovske znamke vode
Monika Jerič (Author), Klement Podnar (Mentor)

Abstract

Vpliv imidža in cene na nakupno intenco

Keywords

imidž;prepoznavnost;nakupna intenca;Blagovne znamke;Nakupovanje;Izbira blagovne znamke;

Data

Language: Slovenian
Year of publishing:
Source: Ljubljana
Typology: 2.11 - Undergraduate Thesis
Organization: UL FDV - Faculty of Social Sciences
Publisher: [M. Jerič]
UDC: 659.126(043.2)
COBISS: 32361053 Link will open in a new window
Views: 912
Downloads: 334
Average score: 0 (0 votes)
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Other data

Secondary language: English
Secondary keywords: Trademarks;Shopping;Brand choice;
Type (COBISS): Bachelor thesis/paper
Thesis comment: Univ. v Ljubljani, Fak. za družbene vede
Pages: 35 str.
ID: 2464687
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