diplomsko delo
Matic Buzeti (Author), Zlatko Nedelko (Mentor)

Abstract

Diplomsko delo se osredotoča na raziskovanje ene najpomembnejših transformacij v sodobni avtomobilski industriji – prehoda na električna vozila in trajnostno mobilnost. Avtomobilska industrija se sooča z velikimi pritiski za zmanjšanje emisij toplogrednih plinov, zaradi česar so proizvajalci avtomobilov prisiljeni spremeniti svoje poslovne modele, da ostanejo konkurenčni in relevantni na trgu. V tem kontekstu smo v tem delu preučili podjetje Volkswagen, enega izmed vodilnih svetovnih proizvajalcev avtomobilov, ki se je prav tako znašel na tej prelomni točki. Volkswagen se je po tej točki znašel na položaju, kjer je bila sprememba nujna za ponovno pridobitev zaupanja potrošnikov in izboljšanje svoje tržne pozicije. Podjetje se je odzvalo z ambiciozno strategijo prehoda na električna vozila, ki vključuje visoke investicije v raziskave in razvoj, vzpostavitev gigatovarn za proizvodnjo baterij ter preoblikovanje svoje ponudbe vozil. V središču te strategije je bila uvedba serije električnih vozil ID, ki so ključnega pomena za prihodnjo rast in uspešnost podjetja. V raziskavi smo analizirali, kako so te inovacije v poslovnem modelu vplivale na Volkswagnovo konkurenčnost, finančne kazalnike in tržni položaj. Ugotovili smo, da je podjetje s temi spremembami ne le uspelo obdržati svojo tržno pozicijo, temveč jo je tudi okrepilo, kar se kaže v povečanju prodaje električnih vozil, izboljšanju bruto marže. Prehod na trajnostno mobilnost je Volkswagnu omogočil, da se prilagodi novim tržnim razmeram in se postavi kot pionir na področju trajnostnih tehnologij. Diplomsko delo prav tako opozarja na nekatere ključne izzive, s katerimi se Volkswagen in širša avtomobilska industrija soočata pri tem prehodu. Mednje sodijo visoki stroški prehoda na nove tehnologije, negotovosti glede prihodnje regulative ter potreba po hitrem prilagajanju na digitalizacijo in avtonomno vožnjo. Kljub tem izzivom delo izpostavlja, kako lahko podjetja z inovativnimi poslovnimi modeli ne le preživijo, temveč tudi uspevajo v dobi disruptivnih sprememb.

Keywords

poslovni modeli;inovacije;avtomobilska industrija;

Data

Language: Slovenian
Year of publishing:
Typology: 2.11 - Undergraduate Thesis
Organization: UM EPF - Faculty of Economics and Business
Publisher: M. Buzeti
UDC: 001.895
COBISS: 206981891 Link will open in a new window
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Other data

Secondary language: English
Secondary title: Business model innovations in the automotive industry
Secondary abstract: The thesis focuses on exploring one of the most significant transformations in the modern automotive industry – the shift to electric vehicles and sustainable mobility. The automotive industry is facing considerable pressure to reduce greenhouse gas emissions, forcing car manufacturers to change their business models in order to remain competitive and relevant in the market. In this context, the study examines Volkswagen, one of the world’s leading automakers, which has also reached this critical juncture. Volkswagen found itself in a position where change was essential to regain consumer trust and improve its market position. The company responded with an ambitious strategy to transition to electric vehicles, which includes significant investments in research and development, the establishment of gigafactories for battery production, and a complete overhaul of its vehicle offerings. At the center of this strategy is the introduction of the ID series of electric vehicles, which are crucial for the company’s future growth and success. The research analysed how these innovations in Volkswagen’s business model have impacted its competitiveness, financial indicators, and market position. It was found that through these changes, Volkswagen not only managed to maintain its market position but also strengthened it, as evidenced by increased sales of electric vehicles and improved gross margins. The shift to sustainable mobility has allowed Volkswagen to adapt to new market conditions and position itself as a pioneer in sustainable technologies. The thesis also highlights some of the key challenges that Volkswagen and the broader automotive industry face during this transition. These include the high costs of transitioning to new technologies, uncertainties regarding future regulations, and the need for rapid adaptation to digitalization and autonomous driving. Despite these challenges, the thesis emphasizes how companies with innovative business models can not only survive but also thrive in an era of disruptive change.
Secondary keywords: Business model;innovation;Volkswagen;automotive industry;
Type (COBISS): Bachelor thesis/paper
Thesis comment: Univ. v Mariboru, Ekonomsko-poslovna fak.
Pages: 1 spletni vir (1 datoteka PDF (IV, 59 str.))
ID: 24716031