magistrsko delo
Karmen Fugger (Author), Klement Podnar (Mentor)

Abstract

Medijska substitucija v slovenskem oglaševalskem prostoru

Keywords

medijska substitucija;oglasni prostor;Množični mediji;Oglaševanje;Konkurenčnost;

Data

Language: Slovenian
Year of publishing:
Source: Ljubljana
Typology: 2.09 - Master's Thesis
Organization: UL FDV - Faculty of Social Sciences
Publisher: [K. Fugger]
UDC: 316.774:339.137.2(043)
COBISS: 32398429 Link will open in a new window
Views: 745
Downloads: 353
Average score: 0 (0 votes)
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Other data

Secondary language: English
Secondary keywords: Mass media;Advertising;Competitiveness;
Type (COBISS): Master's thesis/paper
Thesis comment: Univ. v Ljubljani, Fak. za družbene vede
Pages: 82 str.
ID: 2473667