magistrsko delo
Tina Roškar (Author), Maruša Pušnik (Mentor)

Abstract

V zadnjih letih opažamo vedno močnejši trend trajnosti in s tem porast trajnostnih izdelkov. Ker pa je trajnost tako nov trend, se je na mestu vprašati, kakšno je v resnici razumevanje potrošnikov in od česa je le-to odvisno. V svojem magistrskem delu raziskujem vlogo kulturnega kapitala pri razumevanju trajnostne mode ter prepoznavanju certifikatov, ki le-to označujejo. Cilj magistrskega dela je odgovoriti na raziskovalno vprašanje in ugotoviti ali in v kolikšni meri višina kulturnega kapitala vpliva na razumevanje trajnostne mode, natančneje na zaupanje certifikatom trajnostne mode in prepoznavanju teh certifikatov. V teoretičnem delu opredeljujem pojme trajnosti in trajnostnih prizadevanj, trajnostne mode in kulturnega kapitala. V empiričnem delu pa s pomočjo lastne raziskave analiziram demografske podatke, dojemanje trajnostne mode ter zaupanje in razumevanje certifikatov trajnostne mode. Rezultati lastne raziskave pokažejo, da več kot ima potrošnik kulturnega kapitala, bolj verjetno bo prepoznal značilnosti trajnostne mode, ne bo pa nujno tudi bolj zaupal certifikatom, ki trajnostno modo označujejo. Rezultati tudi pokažejo, da kulturni kapital sicer vpliva na prepoznavanje certifikatov trajnostne mode, vendar v premajhni meri, da bi lahko rekli, da je to edini vpliv.

Keywords

trajnostna moda;certifikati trajnostne mode;kulturni kapital;

Data

Language: Slovenian
Year of publishing:
Typology: 2.09 - Master's Thesis
Organization: UL FDV - Faculty of Social Sciences
Publisher: [T. Roškar]
UDC: 502.131.1:687:366(043.2)
COBISS: 206813955 Link will open in a new window
Views: 55
Downloads: 13
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Other data

Secondary language: English
Secondary title: The influence of cultural capital of Slovenian consumers on understanding sustainable fashion and its labels
Secondary abstract: In the recent years, we can observe a growing trend towards sustainability and, consequently, an increase in sustainable products. However, since sustainability is such a new trend, it is pertinent to question what consumers truly understand and what factors influence their understanding. In my master's thesis, I explore the role of cultural capital in understanding sustainable fashion and recognizing the certifications that label it as such. The aim of the thesis is to answer my research question and determine whether and to what extent the level of cultural capital influences the understanding of sustainable fashion, specifically the trust in and recognition of sustainable fashion certifications. In the theoretical part, I define the concepts of sustainability and sustainable efforts, sustainable fashion, and cultural capital. In the empirical part, I analyse demographic data, the perception of sustainable fashion, and the trust and understanding of sustainable fashion certifications through my own research. The results of my research show that the more cultural capital a consumer has, the more likely they are to recognize the characteristics of sustainable fashion; however, this does not necessarily mean they will trust the certifications that denote sustainable fashion. The results also show that while cultural capital does influence the recognition of sustainable fashion certifications, it does so to an insufficient extent to be considered the sole influence.
Secondary keywords: sustainable fashion;sustainable fashion certifications;cultural capital;Moda;Trajnost (ekologija);Socialni kapital (sociologija);Potrošniki;Univerzitetna in visokošolska dela;
Type (COBISS): Master's thesis/paper
Study programme: 0
Embargo end date (OpenAIRE): 1970-01-01
Thesis comment: Univ. v Ljubljani, Fak. za družbene vede
Pages: 1 spletni vir (1 datoteka PDF (88 str.))
ID: 24862760