Ključni kriteriji, ki vplivajo na odločitve kupcev za spletno nakupovanje

diplomsko delo

Bojana Jovašević (Author), Uroš Kramar (Mentor)

Abstract

Izbira najbolj primernega izdelka ali storitve prek spleta je lahko izčrpen proces, saj je široka raznolikost izdelkov na spletnih straneh trgovcev lahko preobremenjujoča. V nadaljevanju je bilo veliko zanimanja za preučevanje prepoznavanje kriterijev, ki vplivajo na proces odločanja pri nakupovanju prek spleta. Zato smo v diplomski nalogi izvedli raziskavo in analizirali, v kolikšni meri določeni kriteriji, kot so lastnosti izdelka, ponudba izdelkov, varnost in zaupanje v spletno trgovino, ocene izdelkov, cena in popusti izdelka, ocene potrošnikov, uporabnost spletne trgovine, blagovne znamke, dostava in vračilo, vplivajo na odločitev o nakupu. Glede na dve različni starostni skupini smo ugotovili, kateri so najpomembnejši kriteriji, ki določajo odločitev o nakupu. To so: lastnosti izdelka, zaupanje v spletno trgovino, ocene izdelka, cena in popusti izdelka, dostopnost in enostavnost in ocene strank.

Keywords

spletno nakupovanje;spletna trgovina;kriteriji spletnega nakupovanja;

Data

Language:	Slovenian
Year of publishing:	2024
Typology:	2.11 - Undergraduate Thesis
Organization:	UM FL - Faculty of Logistics
Publisher:	[B. Jovašević]
UDC:	004:658.7(043.2)
COBISS:	216718339
Views:	0
Downloads:	1
Average score:	0 (0 votes)
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Other data

Secondary language:	English
Secondary title:	The main criteria that affect customer decisions for online shopping
Secondary abstract:	Choosing the most appropriate product or service online can be a demanding process, as the vast range of products on retailers' websites can be overwhelming. Recently, there has been growing interest in examining the key factors that influence decision-making in online shopping. In this thesis, we conducted a study to analyze the extent to which specific factors, such as product features, product selection, security and trust in the online store, product reviews, pricing and discounts, customer ratings, website usability, brand reputation, delivery, and return policies, impact the purchasing decision. Based on two different age groups, we identified the most important factors that shape purchase decisions. These include: product features, trust in the online store, product reviews, pricing and discounts, accessibility and ease of use, and customer ratings.
Secondary keywords:	online shopping;online store;online shopping criteria;
Type (COBISS):	Bachelor thesis/paper
Thesis comment:	Univ. v Mariboru, Fak. za logistiko
Pages:	1 spletni vir (1 datoteka PDF (XI, 42 str.))
ID:	25129146