primer ustvarjanja digitalnih lažnih javnosti
Tadeja Lukanc (Author), Jernej Prodnik (Mentor)

Abstract

Ustvarjanje lažnih javnosti je posebna oblika propagandnega delovanja, ki je v svetu uveljavljena pod imenom astroturfing. V svojem bistvu pomeni ustvarjanje lažnega vtisa, da nekaj ali nekdo v družbi uživa množično javno podporo, čeprav ta v resnici ne obstaja, vsaj ne v prikazanem obsegu. Njena izrazito problematična dimenzija se skriva v izrabljanju človeške težnje k prilagajanju temu, kar misli in počne večina, torej h konformnosti. Čeprav so se lažne javnosti pojavljale še pred digitalizacijo, jim je delovanje na spletu znatno olajšano, saj se poslužujejo orodij avtomatizacije in možnosti anonimnega delovanja. Na družbenih omrežjih danes veljajo za eno najnevarnejših politično motiviranih strategij prepričevanja, pri čemer poskuša mreža lažnih profilov spreminjati mnenja ljudi. Propagandisti, ki se skrivajo za temi profili, velikokrat napadajo novinarje, ki izvajajo kritičen nadzor nad nosilci oblasti. Cilj magistrskega dela je bil s kvalitativno raziskavo spoznati, kako deset izkušenih notranjepolitičnih novinarjev doživlja, prepoznava in se sooča s tem fenomenom. V polstrukturiranih poglobljenih intervjujih so njihove izkušnje orisale zaskrbljujoče trende. Digitalne lažne javnosti namreč v slovenskem kontekstu obstajajo, delujejo izrazito razdiralno in sovražno ter otežujejo novinarsko vrednotenje virov. Po drugi strani pri vpeljevanju partikularnih političnih agend v novičarske vsebine niso pretirano uspešne. Prav tako na osnovne postulate in konvencije novinarskega dela, kljub poskusom razvrednotenja profesionalnega novinarskega poročanja, v tem trenutku nimajo znatnega vpliva. Novinarji morajo biti danes, tudi zaradi lažnih javnosti, digitalno spretnejši kot kadarkoli prej in vešči odbiranja relevantnih informacij na družbenih omrežjih, ki predstavljajo pomemben prostor politične participacije.

Keywords

novinarstvo;politična propaganda;astroturfing;ustvarjanje lažne javnosti;

Data

Language: Slovenian
Year of publishing:
Typology: 2.09 - Master's Thesis
Organization: UL FDV - Faculty of Social Sciences
Publisher: [T. Lukanc]
UDC: 070:32:316.658.4(497.4)(043.2)
COBISS: 210252547 Link will open in a new window
Views: 34
Downloads: 10
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Other data

Secondary language: English
Secondary title: Slovenian journalism and new forms of political propaganda: the case of creating digital fake publics
Secondary abstract: Creating fake publics is a specific form of propaganda, known as astroturfing. It involves creating a false impression that something or someone in society enjoys massive public support, when in reality, this support does not exist, at least not to the extent portrayed. Its highly problematic dimension lies in exploiting the human tendency to adjust to what the majority thinks and does. Although fake publics existed before digitization, their operation is significantly facilitated online, as they use automation tools and anonymity. On social media, they are considered one of the most dangerous politically motivated persuasion strategies today, in which a network of fake profiles is trying to change people's opinions. Propagandists behind these profiles often attack journalists who critically monitor those in power. The goal of this master's thesis was to understand, through qualitative research, how ten experienced domestic political journalists perceive, recognize and deal with this phenomenon. In semi-structured in depth interviews, their experiences outlined worrying trends. In the Slovenian context digital fake publics do exist, act particularly hostilely and make evaluation of journalistic sources more difficult. On the other hand, they are unsuccessful in introducing particular political agendas into news content. Despite attempts to devalue professional journalistic reporting, they do not currently significantly impact the basic principles and conventions of journalistic work. Today, journalists must be more digitally skilled than ever before, partly because of the presence of digital fake publics, and adept at selecting relevant information on social media, which represents an important space for political participation.
Secondary keywords: journalism;political propaganda;astroturfing;creating fake public;Novinarstvo;Propaganda;Družbena omrežja (internet);Univerzitetna in visokošolska dela;
Type (COBISS): Master's thesis/paper
Study programme: 0
Thesis comment: Univ. v Ljubljani, Fak. za družbene vede
Pages: 1 spletni vir (1 datoteka PDF (167 str.))
ID: 25233842