magistrsko delo
Simona Vidmar (Author), Mateja Kos Koklič (Mentor), Irena Vida (Thesis defence commission member), Barbara Culiberg (Thesis defence commission member)

Abstract

No abstract data available

Keywords

trženje;blagovne znamke;image;design;vedenje potrošnikov;nakup;odločanje;raziskave;analiza;

Data

Language: Slovenian
Year of publishing:
Typology: 2.09 - Master's Thesis
Organization: UL EF - Faculty of Economics
Publisher: [S. Vidmar]
UDC: 339.138
COBISS: 211472387 Link will open in a new window
Views: 58
Downloads: 27
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Other data

Secondary language: English
Secondary keywords: marketing;brands;image;design;consumer behaviour;purchasing;decision making;research;analysis;;
Type (COBISS): Master's thesis/paper
Thesis comment: Univ. v Ljubljani, Ekonomska fak.
Pages: III, 76, 65 str.
ID: 25470364
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