master thesis
Lori Šušulić (Author), Živa Kolbl (Mentor), Irena Vida (Thesis defence commission member), Barbara Čater (Thesis defence commission member)

Abstract

No abstract data available

Keywords

marketing;brands;luxury;consumer behaviour;customer relationship;loyalty;youth;generation gap;

Data

Language: English
Year of publishing:
Typology: 2.09 - Master's Thesis
Organization: UL EF - Faculty of Economics
Publisher: [L. Šušulić]
UDC: 339.138
COBISS: 213795075 Link will open in a new window
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Downloads: 7
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Other data

Secondary language: Slovenian
Secondary title: Analiza odnosa generacije Z do programov zvestobe trgovcev visoke mode
Secondary keywords: trženje;blagovne znamke;luksus;vedenje potrošnikov;odnosi s strankami;lojalnost;mladina;medgeneracijske razlike;
Type (COBISS): Master's thesis/paper
Thesis comment: Univ. Ljubljana, Ekonomska fak.
Pages: III, 64, 76 str.
ID: 25475591