Benchmarking

primerjalna analiza v turizmu

Nadja Mlakar (Author), Barbara Pavlakovič (Author), Maja Rožman (Reviewer), Petra Zabukovec Baruca (Reviewer)

Abstract

Učbenik "Benchmarking – Primerjalna analiza v turizmu" ponuja podroben vpogled v proces benchmarking analize, ki se uporablja za ocenjevanje in izboljšanje podjetij, organizacij in tudi turističnih destinacij. Avtorici najprej predstavita teoretične osnove benchmarkinga, vključno z definicijami, tipi in fazami analize. Učbenik se v drugem delu osredotoča na praktične primere, ki so jih izvedli študenti na Fakulteti za turizem Univerze v Mariboru. To omogoča bralcem, da razumejo, kako se teoretične koncepte aplicira v realnem svetu na realne primere. Vključeni so konkretni primeri benchmarking analize, ki obravnavajo različne turistične destinacije, kar ponuja dragocene vpoglede v uspešne prakse in strategije. Učbenik je zasnovan tako, da je učni pripomoček za študente in strokovnjake v turizmu ter hkrati spodbuja uporabo benchmarkinga kot orodja za izboljšanje turistične ponudbe in trajnostnega razvoja. S tem učbenik prispeva k razumevanju in implementaciji benchmarkinga v turistični industriji.

Keywords

benchmarking;

Data

Language:	Slovenian
Year of publishing:	2025
Typology:	2.03 - Reviewed University, Higher Education or Higher Vocational Education Textbook
Organization:	UM FT - Faculty of Tourism
Publisher:	Univerza v Mariboru, Univerzitetna založba
UDC:	338.48:005.642.1
COBISS:	224405251
ISBN:	978-961-286-953-3
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Downloads:	5
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Other data

Secondary language:	English
Secondary title:	Benchmarking
Secondary abstract:	The textbook "Benchmarking – Comparative Analysis in Tourism" offers a detailed insight into the benchmarking process which is used to evaluate and improve businesses, organizations, and tourist destinations. The authors first present the theoretical foundations of benchmarking, including definitions, types, and phases of the analysis. The second part of the textbook focuses on practical examples carried out by students at the Faculty of Tourism at the University of Maribor. This allows readers to understand how theoretical concepts are applied in the real world in real case studies. It includes specific examples of benchmarking analysis that address various tourist destinations, providing valuable insights into successful practices and strategies. The textbook is designed to serve as a learning tool for students and professionals in tourism while also promoting the use of benchmarking as a tool for enhancing tourism offerings and sustainable development. Thus, the textbook contributes to the understanding and implementation of benchmarking in the tourism industry.
Secondary keywords:	Turizem;Učbeniki za višje in visoke šole;
Type (COBISS):	Higher education textbook
Pages:	1 spletni vir (1 datoteka PDF (IV, 160 str.))
DOI:	10.18690/um.ft.1.2025
ID:	25839016