Razvoj digitalnega marketinga v podjetju Saša Grošelj s. p.

diplomsko delo

Lana Grošelj (Author), Miha Marič (Mentor)

Abstract

Razvoj digitalnega marketinga v podjetju Saša Grošelj s. p. je usmerjen v izboljšanje prepoznavnosti blagovne znamke, povečanje dosega ciljnega občinstva in optimizacijo komunikacije s potencialnimi kupci. Ključni poudarki vključujejo prisotnost podjetja na družbenih omrežjih, prenovo spletne strani ter učinkovito uporabo plačljivega oglaševanja na platformah, kot sta Facebook in Instagram. V teoretičnem delu so predstavljeni osnovni koncepti digitalnega marketinga, vključno z optimizacijo spletnih strani, družbenimi omrežji ter s povezovanjem tradicionalnih in digitalnih marketinških strategij. Empirični del vključuje analizo podatkov, ki so bili zbrani iz Meta analitike in Google Analytics, ter rezultate intervjuja z vodstvom podjetja. Pri raziskovanju so bile uporabljene metode analize obstoječih digitalnih kanalov, primerjava statističnih podatkov ter anketiranje in spremljanje vedenja uporabnikov. Rezultati so pokazali, da so prenova spletne strani, vključitev poslovnih profilov na družbenih omrežjih in redno promoviranje vsebin že prispevali k povečanju dosega in interakcij. Facebook je postal osrednji kanal za komunikacijo s strankami, medtem ko Instagram prinaša več ogledov in interakcij z objavami. Na podlagi rezultatov naloga predlaga nadgradnjo obstoječih dejavnosti, večje sodelovanje z glasbeniki za promocijo izdelkov in ustvarjanje dodatnih videovsebin. Ti koraki bi podjetju omogočili krepitev konkurenčnosti in dostop do novih trgov.

Keywords

digitalni marketing;družbena omrežja;spletna optimizacija;izdelovanje jermen;

Data

Language:	Slovenian
Year of publishing:	2025
Typology:	2.11 - Undergraduate Thesis
Organization:	UM FOV - Faculty of Organizational Sciences
Publisher:	[L. Grošelj]
UDC:	658.8
COBISS:	235761411
Views:	0
Downloads:	2
Average score:	0 (0 votes)
Metadata:

Other data

Secondary language:	English
Secondary title:	Development of digital marketing in the company Saša Grošelj s. p.
Secondary abstract:	The development of digital marketing at Saša Grošelj s.p. is focused on enhancing brand recognition, increasing the reach of the target audience, and optimizing communication with potential customers. Key aspects include the company's presence on social media, the redesign of the website, and the effective use of paid advertising on platforms such as Facebook and Instagram. The theoretical part presents the fundamental concepts of digital marketing, including website optimization, social media, and the integration of traditional and digital marketing strategies. The empirical part includes data analysis collected from Meta Analytics and Google Analytics, as well as the results of an interview with the company’s management. The research employed methods such as analyzing existing digital channels, comparing statistical data, conducting surveys, and monitoring user behavior. The results indicate that the website redesign, the integration of business profiles on social media, and regular content promotion have already contributed to increased reach and interaction. Facebook has become the primary channel for customer communication, while Instagram generates more views and engagement with posts. Based on the findings, the thesis suggests upgrading existing activities, increasing collaboration with musicians for product promotion, and creating additional video content. These steps would allow the company to strengthen its competitiveness and expand into new markets.
Secondary keywords:	Internetno trženje;Univerzitetna in visokošolska dela;
Type (COBISS):	Bachelor thesis/paper
Thesis comment:	Univ. v Mariboru, Fak. za organizacijske vede
Pages:	V, 54 f.
ID:	25984181