Sponzoriranje športne organizacije

diplomsko delo

Jan Dornik (Author), Goran Vukovič (Mentor), Alenka Brezavšček (Co-mentor)

Abstract

Diplomsko delo obravnava optimizacijo sponzorskih strategij in sodelovanja med košarkarskim klubom Triglav Kranj in sponzorji. Sodelovanje med športno organizacijo in sponzorjem je uspešno, kadar imajo športne organizacije jasno opredeljene in merljive cilje, vzpostavijo učinkovito in transparentno komunikacijo ter delijo vrednote s sponzorji. Sponzorji, ki dajejo poudarek na merjenje učinkov sponzorstva, izražajo višjo stopnjo zadovoljstva in so bolj naklonjeni k dolgoročnemu partnerstvu. Profesionalen pristop športnih organizacij, ki vključuje dobro strukturiran strateški načrt in natančno zastavljene cilje, bistveno pripomore k večji finančni podpori s strani sponzorjev ter k uspešnemu pridobivanju novih partnerstev. S pomočjo narejenega postopkovnika bo Košarkarski klub Triglav Kranj lažje prišel do strategije za uspešno pridobivanje novih sponzorstev.

Keywords

sponzorstvo;

Data

Language:	Slovenian
Year of publishing:	2025
Typology:	2.11 - Undergraduate Thesis
Organization:	UM FOV - Faculty of Organizational Sciences
Publisher:	[J. Dornik]
UDC:	658.8
COBISS:	238274563
Views:	0
Downloads:	10
Average score:	0 (0 votes)
Metadata:

Other data

Secondary language:	English
Secondary title:	Sponsoring a sports organization
Secondary abstract:	The thesis addresses the optimization of sponsorship strategies and collaboration between the Triglav Kranj basketball club and its sponsors. Collaboration between a sports organization and a sponsor is successful when the organization has clearly defined and measurable goals, establishes effective and transparent communication, and shares its values with the sponsors. Sponsors who emphasize the measurement of sponsorship effects express a higher level of satisfaction and are more inclined toward long-term partnerships. A professional approach by sports organizations, which includes a well-structured strategic plan and precisely defined objectives, significantly contributes to increased financial support from sponsors and the successful acquisition of new partnerships. With the help of the developed procedural guide, the Triglav Kranj basketball club will be better equipped to formulate a strategy for the successful acquisition of new sponsorships.
Secondary keywords:	Trženje;Univerzitetna in visokošolska dela;
Type (COBISS):	Bachelor thesis/paper
Thesis comment:	Univ. v Mariboru, Fak. za organizacijske vede
Pages:	VI, 49 f.
ID:	26042275